![Für diesen Artikel ist leider kein Bild verfügbar.](/img/platzhalter480px.png)
Global Place Branding Campaigns across Cities, Regions, and Nations
Seiten
2016
Business Science Reference
978-1-5225-4852-2 (ISBN)
Business Science Reference
978-1-5225-4852-2 (ISBN)
- Keine Verlagsinformationen verfügbar
- Artikel merken
Place branding has made it possible for international destinations to be able to compete within the global economy. Through the promotion of different cities, natural beauty, and local culture or heritage, many regions have been able to increase their revenue and international appeal by attracting tourists and investments. Global Place Branding Campaigns across Cities, Regions, and Nations provides international insights into marketing strategies and techniques being employed to promote global tourism, competitiveness, and exploration. Featuring case studies and emergent research on place branding, as well as issues and challenges faced by destinations around the world, this book is ideally suited for professionals, researchers, policy makers, practitioners, and students.
Erscheint lt. Verlag | 22.7.2016 |
---|---|
Reihe/Serie | Advances in Hospitality, Tourism, and the Services Industry |
Sprache | englisch |
Maße | 216 x 279 mm |
Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb |
ISBN-10 | 1-5225-4852-1 / 1522548521 |
ISBN-13 | 978-1-5225-4852-2 / 9781522548522 |
Zustand | Neuware |
Haben Sie eine Frage zum Produkt? |
Mehr entdecken
aus dem Bereich
aus dem Bereich
Media-Kombination (2024)
Pearson Education Limited
109,50 €
Media-Kombination (2023)
Pearson Education Limited
109,95 €
Media-Kombination (2022)
Pearson Education Limited
107,30 €