Competitive Social Media Marketing Strategies

Wilson Ozuem is Associate Professor of Digital Marketing at Regent’s University London (UK). His research interests include the implications of information technology for decision making by marketers and consumers. The results of his research have been published in scholarly journals and international conference papers, including European Journal of Marketing, Journal of Strategic Marketing, Journal of Information Technology and Management, Education + Training. Dr. Ozuem teaches in a number of UK universities, including University of Gloucestershire, University of Hertfordshire, University of West London, University of East London, Lincoln University, CAPA: The Global Education Network (London). Dr. Wilson holds a visiting professorial fellowship at the University of Tirana (Albania). Currently, he teaches MSc and MBA courses in marketing communications, Internet marketing, research methodology, and marketing management. He is a Fellow of the Chartered Institute of Marketing (FCIM) and has worked as a marketing consultant for several companies and organisations. He received his BA in Business from the University of Portsmouth, MA Marketing from University West London, MBA from London Metropolitan University, MEd (Educational leadership and Management) from Open University (UK), Doctorate from Anglia Ruskin University, and Postgraduate Degree in Educational Research from University of Cambridge. Gordon Bowen has a Doctorate in Business (University of Hull) and is a Chartered Marketer from the Chartered Institute of Marketing (UK). He is an Associate Lecturer at various universities and higher education institutions, including University of Gloucestershire, Regent’s University London, Ulster University, University of Hertfordshire and Grenoble Graduate Business School. His research interests are strategy, marketing, digital marketing, and SMEs, and he supervises PhD and DBA students in these areas. Gordon has held senior positions in the telecommunications industry, including strategy development, business development and training. He has also advised SMEs on business matters.