Neuroeconomics and the Decision-Making Process

Bryan Christiansen is the Chief Executive Officer of Tactical Systems, LLC in Indiana, USA. A former business lecturer at universities in Turkey, Russia, and the USA, he has traveled to 41 countries where he has conducted international business since 1985 in multiple languages and various industries with Global 500 firms and smaller. Christiansen received his Bachelor of Science degree in Marketing at the University of the State of New York in 1996 and his MBA degree at Capella University in 2003. The author of 20 Reference books on business, economics, and psychology, he is currently working on his Doctor of Business Administration degree at Middlesex University in London, England and is expected to graduate in 2020. Ewa Lechman is an Assistant Professor of Economics at the Faculty of Management and Economics, Gdansk University of Technology. Her extensive research interests concentrate on economic development, ICT, and its role in reshaping social and economic systems and various aspects of poverty and economics in developing countries. She coordinates and participates in international research and educational projects and also works as an independent expert assisting with innovation assignments, including the evaluation of small and medium enterprise proposals, EU-financed programmes, and policy design regarding innovativeness, digitalization, education and social exclusion. She was the 2013 winner of an Emerald Literati Network Award for Excellence and is a member of the editorial boards of international journals on technology diffusion, the digital economy and economic development.