Not All Claps and Cheers

Dr François Maon is Associate Professor of Strategy and Corporate Social Responsibility at the IESEG School of Management, with a Ph.D. from the Louvain School of Management. He is widely published in academic journals and books including A Stakeholder Approach to Corporate Social Responsibility. Dr Adam Lindgreen is Professor of Marketing at Cardiff Business School, with a Ph.D. from Cranfield University. He is widely published, in academic journals and books including Managing Market Relationships and A Stakeholder Approach to Corporate Social Responsibility. Dr Joëlle Vanhamme is Professor of Marketing at Edhec Business School with a Ph.D. from the Louvain School of Management. She is widely published in academic journals and books including Memorable Customer Experiences and A Stakeholder Approach to Corporate Social Responsibility. Robert J. Angell is a lecturer in Cardiff Business School researching in the areas of business sponsorship and ethical consumerism, but enjoys also looking at quirky and unusual aspects of consumer behaviour. He has a strong interest in methodological innovations and advanced techniques when studying social/market phenomena. Juliet Memery joined Bournemouth University as Professor in Marketing in 2013. Before coming to Bournemouth she was Associate Professor and Marketing & Entrepreneurship Group Leader at Plymouth University. Her research interests lie in the areas of consumer behaviour, decision making in relation to consumer choice, ethical shopping, and food and drink research, particularly in relation to local and regional produce, sustainable food, and food waste. Juliet is a member of the British Academy of Management and track chair for marketing and retail (2013), and current external examiner at Henley Business School for (MBA) Reputation and Responsibility.

List of Figures, List of Tables, About the Editors, About the Contributors, Foreword and Acknowledgment, Part 1: Humor, Business, and Society, 1.1:Positive Psychology: Humor and the Virtues of Negative Thinking, By Michael Billig, 1.2: Milton and Alexis Walk into a Bar: A Tocquevillian Encounter with Friedman, By Yoann Bazin, Part 2: From Society to Business: Humor’s Use and Roles in Activist Movements, 2.1: How to Take the Joke: Strategic Uses and Roles of Humor in Counter-Corporate Social Movements, By François Maon and Adam Lindgreen, 2.2: Clowning Around: A Critical Analysis of the Role of Humor in Activist-Business Engagement, By Katharina Wolf, Part 3: From Business to Society: Humor’s Use and Roles in Marketing, Corporate Communications, and Public Relations, 3.1: A Typological Examination of Effective Humor for Content Marketing, By James Barry and Sandra Graça, 3.2: SME’s Ethical Branding with Humor on Facebook: A Case Study of Finnish Online Army Store, By Sari Alatalo, Eeva-Liisa Oikarinen, Helena Ahola, and Marc Järvinen, 3.3: With a Genuine Smile? The Relevance of Time Pressure and Emotion Work Strategies for the Adoption of Humor in Customer Contact, By Daniel Putz and Tabea Scheel, 3.4: Did You Get It? Newsjacking: What It Is and How to Do It Well? By Robert J. Angell, Matthew Gorton, Juliet Memery, and John White, 3.5: Promoting, Informing, and Identifying: The Case of Foody, the Humorous Mascot of Expo Milan 2015, By Carla Canestrari and Valerio Cori, 3.6: Controversial Humor in Advertising: Social and Cultural Implications, By Margherita Dore, Part 4: Society Within business: Humor’s Use and Roles in the Workplace and Organizations, 4.1: Humor Styles in the Workplace, By Nicholas A. Kuiper and Nadia B. Maiolino, 4.2: The Value of Positive Humor in the Workplace: Enhancing Work Attitudes and Performance, By Daryl Peebles, Angela Martin, and Rob Hecker, 4.3: Laughing Out Loud: How Humor Shapes Innovation Processes Within and Across Organizations, By Marcel Bogers, Alexander Brem, Trine Heinemann, and Elena Tavella, 4.4: Laughing Apart: Humor and the Reproduction of Exclusionary Workplace Cultures, By Danielle J. Deveau and Rebecca Scott Yoshizawa, 4.5: Does Verbal Irony Have a Place in the Workplace? By Roger J. Kreuz, 4.6: Just Kidding: When Workplace Humor is Toxic, By Linda Weiser Friedman and Hershey H. Friedman, 4.7: Just a Joke! A Critical Analysis of Organizational Humor, By Barbara Plester, Index