Handbook of the Economics of Marketing

Jean-Pierre Dubé is the Sigmund E. Edelstone Professor of Marketing at the University of Chicago Booth School of Business. Professor Dubé is also director of the Kilts Center for Marketing at the Booth School and a Faculty Research Fellow at the National Bureau of Economic Research. He was the recipient of the 2008 Paul E. Green Award for Best paper in the Journal of Marketing Research and of the 2005 Faculty Teaching Excellence Award for Evening MBA and Weekend MBA Programs at the Chicago Booth. He was also the recipient of several MSI Research Grants, a Kauffman grant, and a Yahoo! Faculty Research Grant. Peter E. Rossi is James Collins Professor of Marketing, Statistics and Economics at UCLA Anderson School of Management. A fellow of the American Statistical Association and the Journal of Econometrics, he is founding editor, Quantitative Marketing and Economics, past Associate Editor for Journal of the American Statistical Association, Journal of Econometrics, and Journal of Business and Economic Statistics.

1. Microeconometric models of consumer demand Jean-Pierre Dubé 2. Inference for marketing decisions Greg M. Allenby and Peter E. Rossi 3. Economic foundations of conjoint analysis Greg M. Allenby, Nino Hardt, and Peter E. Rossi 4. Empirical search and consideration sets Elisabeth Honka, Ali Hortaçsu, and Matthijs Wildenbeest 5. Digital marketing Avi Goldfarb and Catherine Tucker 6. The economics of brands and branding Bart J. Bronnenberg, Jean-Pierre Dubé, and Sridhar Moorthy 7. Diffusion and pricing over the product life cycle Harikesh S. Nair 8. Selling and sales management Sanjog Misra 9. How price promotions work: a review of practice and theory Eric T. Anderson and Ed Fox 10. Marketing and public policy Rachel Griffith and Aviv Nevo