Praise for Performance Partnerships

“Who better than Robert Glazer to explain the oft-misunderstood world of affiliate marketing? Fortunes have been made and lost trying to make performance marketing work. Now readers have a primer to help them navigate this complicated but potentially lucrative industry.”

—David Rodnitzky, CEO, 3Q Digital, a Harte Hanks Company

“With the introduction of the term Performance Partnerships, Robert shows that he has a great understanding of where the affiliate industry is headed. I would absolutely recommend that all online marketing professionals and online marketing students read this book!”

—Jelle Oskam, Interim Global Affiliate Manager, adidas

“Robert and his team have been valued partners for our portfolio companies as they find out how to make affiliate an important part of their businesses. Robert has helped drive performance in a channel fraught with opacity and misalignment.”

—Jason Stoffer, General Partner, Maveron LLC

“Performance Partnerships are the lens that we should view most relationships through, and those who understand the true potential of this medium are among the world’s best and most progressive marketers. When I moved to eBay to rehabilitate the internal credibility of its affiliate marketing channel, Bob Glazer was among my first phone calls. Why? Like any good counselor, he understands history. He has the context to explain why this performance-based world has fallen short of its potential and what it will take to make it great. He also has the energy and the will to lead a needed revolution in standards. Thanks to this book, we are on our way to move Performance Marketing from a narrowly defined channel to a model we embrace, trust, and incorporate more broadly across our businesses.”

—Brian Marcus, Former Global Director, eBay Partner Network; Head of Account Management, Google Affiliate Network

“Bob Glazer gets it, and Performance Partnerships is proof. Would you want your employees to have their own personal agenda? Then why would you want your ‘allies’ to have competing agendas? Performance Partnerships exquisitely illuminates the significance of authentic partnerships that mutually deliver meaningful results, with an ROI that you can take to the bank. Underneath, you may also uncover trusted strategists, a new approach to many areas of your business, and refreshing personal satisfaction. Whether you’re a buyer or seller of any professional services, this is a must-read.”

—Steve Mitchell, Business Development Leader, Ernst & Young, LLP; Former Vice-President of Sales, Ingram Micro Inc.

“Performance Partnerships tells the truth about the affiliate marketing industry. Robert applied the same principles in this book to the Tiny Prints affiliate program, resulting in tremendous net new customers and revenue for our company. It is a must-read for anyone interested in doing affiliate marketing the right way.”

—Greg Hintz, Former General Manager, Tiny Prints

“Performance Partnerships brings much-needed clarity and perspective that the performance industry has historically lacked. It should be a required primer for all marketing leaders.”

—Max Ciccotosto, Head of Global Growth and Managing Director for North America, LightInTheBox

“Robert has long been one of the leading voices in the affiliate and performance marketing ecosystem. Performance Partnerships presents a clear path for companies to take advantage of next-generation affiliate marketing.”

—Adam Lovallo, Cofounder, Grow.co

“I’ve been working and investing in the digital marketing space for nearly twenty years, and hands down, Robert Glazer is the most knowledgeable and insightful affiliate marketer I’ve met. His deep perspective of how the affiliate space has evolved and where it’s going is exceptional.”

—David Beisel, Partner, NextView Ventures

“Robert masterfully illustrates the evolution of the affiliate ecosystem. For those looking to efficiently scale audience reach without compromising performance, this is a must-read.”

—Darrin Shamo, Vice-President of Marketing, Doordash; CMO, Coupang; Head of Marketing, Zappos

“Robert is the guy when it comes to the affiliate arena and how to leverage Performance Partnerships in a way that is above board and a true win-win. I can’t think of a more qualified expert to write the definitive book on the subject that has been misunderstood for so long. If you lead a progressive and cutting-edge marketing team, this is a must-read in 2017.”

—John Ruhlin, Founder of The Ruhlin Group

“The world of affiliate marketing has a deeply seated mentality that everything is incremental and should be attributed, but deep down, we all know that it is a tough problem to solve. With millions, or even billions, at stake for affiliate marketers, the team at Acceleration Partners has never feared doing what is right for the industry and have often seemed to be the only ones asking the hard questions about incrementality.”

—Katelyn Watson, Vice-President of Marketing, IfOnly; Past Head of Acquisition, Shutterfly

“During my first meeting with Robert I knew that his and his business’s approach and views on the affiliate sector were something a bit different to the norm. Performance Partnerships are the long-term, sustainable future of affiliate marketing, and the results they deliver more than support the theory.”

—Gavin Male, Former Managing Director, Affiliate Future; Founder and Managing Director, D S.L.I.C.E Digital (AU and NZ)

“Affiliate marketing has undergone a rapid evolution from uncharted territory to strategic marketing pillar, and Robert has had a front-row seat for all of it. In this book, he details the good, the bad, and the ugly, while offering perspective on the future of Performance Partnerships.”

—Rob Rouillard, Digital Marketing and Affiliate Lead, Staples

“Performance Partnerships helps even the most seasoned marketer better understand how affiliate marketing became such an invaluable part of their mix and why the future will deliver on the promises of the past.”

—John Toskey, Director, eBay Partner Network

“Today, as a marketer, it is even more important to fully understand the value of our marketing dollars throughout the funnel. Performance Partnerships is much more than a view on affiliate marketing; it’s a guide to making the right financial choices for your organization.”

—Gianfranco Ludovici, Head of Consumer Seller Marketing, eBay

“The future of marketing is in the strength of the partnerships brands foster, nurture, and mutually evolve over time. Robert shows CMOs and influencer and digital marketers what we need to know to futureproof our affiliate marketing programs and turn those programs into sustainable partnerships.”

—Lee Caraher, CEO, Double Forte; Author

“Performance marketing has historically been much more focused on leading with performance, at the expense of understanding that results come from expertly marketing to consumers. Robert has been able to lead by understanding people, from those consumers his clients want to capture as customers to those he leads with compassion, trust, and understanding in his business life. Robert understands human behavior, which is one of the secrets to the success of the Performance Partnerships he expertly covers in this book.”

—Shannon Clouston Edwards, Vice-President and Managing Director, ShopStyle Europe; CEO, Styloko; Founder, Heart-Cart.com

“Robert has a strong point of view for where the industry is going, and he is already working with some of the leading marketers across First Round.”

—Chris Fralic, Partner, First Round Capital

“In Performance Partnerships, Robert pulls affiliate marketing out of the shadows. Through his detailed and insightful history of the evolution of affiliate marketing, he explains how online marketing has grown significantly in a short time. Using his vast experience with successful brands, Robert provides innovative insights and recommendations that any marketer can put into practice immediately.”

—Kim Riedel, Senior Vice-President, Partnerships, Advantage Media; Former Vice-President, Client Development, Commission Junction; Former Member, Board of Directors, Performance Marketing Association

“Why pay for marketing when you can instead pay for results? Performance Partnerships presents a very powerful framework for how companies can smartly leverage an ecosystem of marketing partners to scale up their results.”

—Verne Harnish, Author of Scaling Up; Founder of Entrepreneurs Organization (EO)

“Performance Partnerships explains the true dynamics of affiliate marketing. Robert uses his deep industry knowledge to highlight why programs succeed (and fail) and what the future holds for true Performance Partnerships. He is an...