Fundamentals of Strategy

Gerry Johnson, Kevan Scholes, Richard Whittington, Patrick Regner (Autoren)

Buch | Softcover

272 Seiten

2017 | 4th edition
Pearson Education Limited (Verlag)
978-1-292-20906-7 (ISBN)

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Fundamentals of Strategy

Richard Whittington, Patrick Regner, Duncan Angwin, Gerry Johnson, Kevan Scholes

2020, 5. Auflage

Buch | Softcover

64, ⁸⁰ €

zur Neuauflage

From the author team of the market-leading text Exploring Strategy, comes a new edition of Fundamentals of Strategy. Designed to help student and business executives boost their academic and professional careers, Fundamentals of Strategy is the most concise and easy to follow overview of the fundamental issues and techniques of strategy.

Delivers the essential concepts and techniques of strategy in a new 8 chapter structure. This allows additional space to unpack the fundamentals in depth, and at times more critically.
Revamped final chapter on ‘Strategy in action’, raising implementation issues such as organisational structure, management processes and strategic change
Covers up-to-date topics including business models, sustainability and entrepreneurial start-ups.
Engages the reader with real-world strategy problems and provides insights and strategy examples from a wide range of international organisations.
New and updated cases and illustrations featuring small and large organisations from profit and not-for-profit sectors and operating all over the world.
Links to online support material.

Gerry Johnson, Lancaster University School of Management

Kevan Scholes, Sheffield Hallam University

Richard Whittington, Said Business School, University of Oxford

Patrick Regnér, Stockholm School of Economics

Duncan Angwin, Lancaster University School of Management

1 - Introducing Strategy
2 - Macro-Environmental Analysis
3 - Industry and Sector Analysis
4 - Resources and Capabilities
5 - Stakeholders and Culture
6 - Business Strategy and Models
7 - Corporate Strategy and Diversification
8 - Strategy in Action

Erscheinungsdatum	20.12.2017
Verlagsort	Harlow
Sprache	englisch
Maße	189 x 246 mm
Gewicht	528 g
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
ISBN-10	1-292-20906-2 / 1292209062
ISBN-13	978-1-292-20906-7 / 9781292209067
Zustand	Neuware