Feminists, Feminisms, and Advertising (eBook)
408 Seiten
Lexington Books (Verlag)
978-1-4985-2827-6 (ISBN)
Women and advertising are both globally ubiquitous. Yet advertising remains one of the most unabashedly misogynist, heterosexist, and racist industries. This edited volume of original unpublished chapters is the first ever to offer explicitly feminist views on advertising. Feminists, Feminisms, and Advertising provides feminist analyses of the historical relationships between the advertising industry and the women's movement in the United States. Contributors consider the ways that advertisers encode race, ethnicity, gender, and heteronormativity into advertising practices and messages exported around the world. They further explore the ways that intersectional audiences such as women of color, Latinas, and lesbian and gay audiences decode, reinterpret, resist, and subvert advertising. With this book, the editors and contributors address the present lack of feminist scholarship, research, knowledge, or curriculum in advertising, and begin a more honest dialogue about diversity and intersectional gender in the advertising academy as well as the advertising industry.
Kim Golombisky is associate professor and graduate director in the Department of Women’s and Gender Studies at the University of South Florida.Peggy J. Kreshel is associate professor of advertising at the Grady College of Journalism and Mass Communication and affiliate faculty member of the Institute for Women’s Studies at the University of Georgia.
AcknowledgmentsPart 1: Histories of Feminists, Feminisms, and AdvertisingChapter 1: Introductory Remarks on the Advertising Business and a Community of Feminist Scholars Making Advertising Their BusinessPeggy KreshelChapter 2: Women versus Brands: Sexist Advertising and Gender Stereotypes Motivate Transgenerational Feminist CritiqueJacqueline Lambiase, Carolyn Bronstein, and Catherine A. ColemanChapter 3: The Entangled Politics of Feminists, Feminism, Advertising, and Beauty: A Historical PerspectiveDara Persis MurrayChapter 4: “Don’t You Love Being a Woman?” Advertising, Empowerment, and the Women’s MovementAnn Marie NicolosiPart 2: Encoding: Feminist Critiques of Advertising Professionals and PracticesChapter 5: Black Women and Advertising Ethics: A Womanist PerspectiveJoanna L. JenkinsChapter 6: “What’s Wrong, You Can’t Take a Joke?” Advertisers’ Defenses of Images of Violence against Women in Their Ads, 1979–1989Juliet DeeChapter 7: Exceptional Exemplars: Practitioners’ Perspectives on Ads that Communicate Effectively with Women and MenKasey WindelsChapter 8: The Creative Career Dilemma: No Wonder Ad Women Are Mad WomenKaren L. MalliaChapter 9: Exporting Gender Bias: Anglo-American Echoes in Swedish Advertising Creative DepartmentsJean M. GrowPart 3: Decoding: Feminist Analyses of Intersectional Advertising AudiencesChapter 10: Engaging in Consumer Citizenship: Latina Audiences and Advertising in Women’s Ethnic MagazinesJillian M. BáezChapter 11: “You Get a Very Conflicting View”: Postfeminism, Contradiction, and Women of Color’s Responses to Representations of Women in AdvertisementsLeandra H. Hernández Chapter 12: Social Exclusion and Gay Consumers’ Boycott and Buycott Decisions Wanhsiu Sunny Tsai and Xiaoqi HanPart 4: Professional Development: Historiography and BiographyChapter 13: The Curious Story of Home Economics’ Contribution to Women’s Careers in Advertising, 1940s to 1960sKimberly Wilmot VossChapter 14: A Woman’s Place: Career Success and Early Twentieth Century Women’s Advertising ClubsJeanie E. WillsChapter 15: Closing Arguments: A Feminist Education for Advertising StudentsKim GolombiskyAbout the Editors and Contributors
Erscheint lt. Verlag | 16.10.2017 |
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Co-Autor | Jillian M. Baez, Karen L. Mallia, Dara Persis Murray, Ann Marie Nicolosi, Wanhsiu Sunny Tsai, Kimberly Wilmot Voss, Jeanie E. Wills, Kasey Windels, Carolyn Bronstein, Catherine A. Coleman, Juliet Dee, Jean M. Grow, Xiaoqi Han, Leandra Hinojosa Hernandez, Joanna L. Jenkins, Jacqueline Lambiase |
Zusatzinfo | 1 Illustrations including: - 1 Tables. |
Verlagsort | Lanham |
Sprache | englisch |
Themenwelt | Geisteswissenschaften ► Sprach- / Literaturwissenschaft |
Naturwissenschaften | |
Sozialwissenschaften ► Kommunikation / Medien ► Kommunikationswissenschaft | |
Sozialwissenschaften ► Politik / Verwaltung ► Politische Theorie | |
Sozialwissenschaften ► Soziologie ► Gender Studies | |
Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
Schlagworte | Feminism • Feminism in Advertising • Gay and lesbian consumers • Intersectional advertising audiences • Latina/Hispanic advertising • Womanist advertising ethics • Women in advertising |
ISBN-10 | 1-4985-2827-9 / 1498528279 |
ISBN-13 | 978-1-4985-2827-6 / 9781498528276 |
Haben Sie eine Frage zum Produkt? |
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