Persuasive Signs
The Semiotics of Advertising
Seiten
2002
de Gruyter Mouton (Verlag)
978-3-11-017340-6 (ISBN)
de Gruyter Mouton (Verlag)
978-3-11-017340-6 (ISBN)
Semiotics has had a profound impact on our comprehension of a wide range of phenomena, from how animals signify and communicate, to how people read TV commercials. This series features books on semiotic theory and applications of that theory to understanding media, language, and related subjects. The series publishes scholarly monographs of wide appeal to students and interested non-specialists as well as scholars. AAS is a peer-reviewed series of international scope.
Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how we can best satisfy our innermost urges and aspirations through consumption. This book looks at the categories of this form of discourse from the standpoint of semiotic analysis. It deals with the signifying processes that underlie advertising messages in print, electronic, and digital form.
Ron Beasley is Managing Director of ABM Research, Toronto, Canada. Marcel Danesi is Professor at the University of Toronto, Canada.
Erscheint lt. Verlag | 9.10.2002 |
---|---|
Reihe/Serie | Approaches to Applied Semiotics [AAS] ; 4 |
Zusatzinfo | 6 b/w ill., Num. tab. |
Verlagsort | Berlin/Boston |
Sprache | englisch |
Maße | 155 x 230 mm |
Gewicht | 440 g |
Themenwelt | Geisteswissenschaften ► Sprach- / Literaturwissenschaft ► Sprachwissenschaft |
Sozialwissenschaften | |
Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
Schlagworte | Advertising • Allgemeine und vergleichende Sprachwissenschaft • Behavior • consumption • Design • discourse • Electronics • Form • Influence • Integral • KOENIG/GAST • LANGUAGE ARTS & DISCIPLINES • lifestyle • Linguistics • publicité • RECIPROCALS • Semiotics • Semiotics, other • Semiotik • Sémiotique • Signes et symboles • Signs and symbols • techniques • TILSM192 • Werbebotschaft • Werbung |
ISBN-10 | 3-11-017340-9 / 3110173409 |
ISBN-13 | 978-3-11-017340-6 / 9783110173406 |
Zustand | Neuware |
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