Handbook Event Market China
Seiten
2017
De Gruyter Oldenbourg (Verlag)
978-3-11-057856-0 (ISBN)
De Gruyter Oldenbourg (Verlag)
978-3-11-057856-0 (ISBN)
China’s event market is full of dynamic and exciting developments, innovation, new players and novel ideas, but at the same time of certain shortcomings. This new and huge market is drawing increasing attention from the event industry worldwide. The aim of this handbook is to analyse the Chinese event market, reflect on emerging trends, scrutinise the key players and identify the implica-tions for the education of future professionals in this industry. This handbook is the first of its kind on the Chinese event market written in English. It is a collection of 27articles written by 39 authors from China, Germany, Malaysia, South Africa, the United Kingdom and the United States. The contributions embrace a mix of theoretical and practical reflections, written by academics/lecturers and practitioners alike. The focus lies on business events, such as trade fairs, conventions and corporate events. Some very specifically describe a certain trend or development; others focus on overall trends. The handbook is divided into four chapters. Following an introductory chapter on the event market, the second chapter focuses on the event market in China from a global perspective. The third chapter reflects on management aspects in China’s event industry. The fourth and final chapter addresses the issue of educating professionals for the event industry.
Helmut Schwägermann, Peter Mayer, Hochschule Osnabrück; Yi Ding, Shanghai University of International Business and Economics
1. Editorial
2. Greetings/Forwards
3. Intercultural Aspects and Learning in the Event Market
4. China`s Event Industry: Management- and International Aspects
5. Sustainabilty in the Chinese Event Industry
6. Service Suppliers in China`s Event Industry
Glossary Event Market English/Chinese
Erscheinungsdatum | 16.11.2017 |
---|---|
Verlagsort | Berlin/München/Boston |
Sprache | chinesisch; englisch |
Maße | 240 x 170 mm |
Gewicht | 917 g |
Themenwelt | Wirtschaft ► Betriebswirtschaft / Management |
Wirtschaft ► Volkswirtschaftslehre | |
Schlagworte | Allgemein • Betriebswirtschaft • Business & Economics • Business and Economics • Business Management • Capture • China Exhibition • DUBOVICHENKO • Event Industry • Event Industry, Leisure Industry • General • Hospitality • Industries • Leisure Industry • Neutron • Paperback Project • RADIATIVE • trade fair • Travel & Tourism |
ISBN-10 | 3-11-057856-5 / 3110578565 |
ISBN-13 | 978-3-11-057856-0 / 9783110578560 |
Zustand | Neuware |
Haben Sie eine Frage zum Produkt? |
Mehr entdecken
aus dem Bereich
aus dem Bereich
Ein steuerlicher Praxisleitfaden
Buch | Softcover (2022)
Springer Fachmedien Wiesbaden GmbH (Verlag)
37,99 €
Regional- und Stadtökonomik in Theorie und Praxis
Buch | Softcover (2024)
Springer Gabler (Verlag)
49,99 €