Ethics in Social Networking and Business 1 (eBook)

Cover 1
Half-Title Page 3
Title Page 5
Copyright Page 6
Contents 7
Foreword 15
List of Acronyms 19
Introduction 23
I.1. The loss of ethical values in the professional world 24
I.2. The cult of value creation 25
I.2.1. Forgetting the ethical values 26
I.3. The three competitivity and sociability factors 27
I.3.1. Applications: greed deviances and the need for codes of ethics in business 28
I.3.2. Skill and ignorance: the future context 29
I.4. What can we expect from ethics? 32
I.4.1. Ethics and the trade of consideration 33
I.4.2. Toward a more human socio-economic system 34
I.5. Objectives 35
I.6. Conclusion: a few words about the sustainability of ethics 36
1. The Rotary: Organization and Motivations 39
1.1. The Rotary in a few words 39
1.2. Strategic plan: a vision 40
1.3. Organization of actions and projects in the Rotary 43
1.4. The Rotary leadership 45
1.5. Business ethics management: the four-way test 50
1.6. How to conduct efficient ethical debates? 50
1.6.1. Entertainment and ethics 51
1.6.2. Barcamps, think tanks and showcases for new ideas 51
1.7. Summary of the missions and roles of the Rotary 52
1.8. Importance of business and vocational ethics in the Rotary 53
1.9. Comment about empathy and ethics 54
2. Ethics: Some Definitions and Concepts 55
2.1. Ethics 55
2.2. Professional ethics 56
2.3. Moral values 57
2.4. Deontology 57
2.5. Ideology 58
2.6. Ethics: notions of right and wrong, good and evil 59
2.6.1. Introduction 59
2.6.2. What is good? 60
2.6.3. What is evil? 61
2.6.4. Good and evil: complex phenomena 63
2.6.5. Evil: culpability, responsibility and punishment 64
2.6.6. Interactions between the different concepts 66
2.6.7. Historical reminders 67
2.6.8. The quality of justice and truth: modeling approach 70
2.7. Practical ethics: the four-way test and The Rotary 72
2.7.1. Implementation of the four-way test by The Rotary 74
3. Why Ethics? Behavior Between Convictions and Responsibilities 75
3.1. Evolution: the role of antagonisms 75
3.2. At the beginning: problems of scientific ethics 76
3.3. Ethics: notions of responsibility and conviction 77
3.3.1. Ethics of responsibility 77
3.3.2. Ethics of conviction 79
3.3.3. Ethics: main consequences 82
3.4. Ethics and the social positioning of the people 83
3.5. Benevolent management 85
3.5.1. Introduction 85
3.5.2. What do employees require? 86
3.5.3. Some definitions 86
3.6. Understanding benevolent management 87
3.6.1. Methodology 87
3.6.2. Conclusions 88
4.Perception of Ethics in Life and Society 89
4.1. Introduction 89
4.2. Positioning of ethics in society and politics 89
4.3. Ethics and scientists (in a rational and reductionist world) 91
4.4. Cultural and social considerations related to the Internet 91
4.4.1. Loyalty, trust and devotion toward a profession or one’semployer [MAS 08] 92
4.4.2. Problems of ambition and ideals in a company [BNE 08] 92
4.4.3. Altruism and positive societal attitudes 94
4.4.4. Adaptation of the concept of ethics according to theeconomic context 95
4.4.5. Business Ethics: a preamble about some requirements 97
4.5. Design of Business Ethics: an overview of differentconcepts 97
4.5.1. Religion, confessional currents and schools of thought 98
4.5.2. The philosophers 98
4.5.3. Scientists and physicians 99
4.5.4. Administrative sectors: lawyers and social communities 100
4.5.5. Professional ethics framework 100
4.5.6. The concept of ethics in industry 102
4.6. Ethics in banking, finance and insurance 104
4.6.1. Ethical banking and greed [REM 12] 104
4.6.2. Offshore banking [REM 13] 106
4.6.3. Theory of diagonal proportion 107
4.6.4. The Lorenz curve 107
4.6.5. Ethics and welfare 109
5.Ethics and Media 113
5.1. Introduction: vocational ethics and intellectual integrity 113
5.2. Behaviors in public communication 114
5.2.1. The media 114
5.2.2. The press 115
5.3. What do we mean by “consistent information”? 115
5.3.1. Current applications in everyday life 116
5.3.2. Ethics and disinformation 118
5.3.3. Implementation of ethics in the media, press andcommunications 119
5.3.4. Is this situation leading into the sphere of professionalethics? Can this be avoided? 121
5.3.5. Courses and training on ethics in journalism 122
5.4. The general problem of information asymmetry 124
5.4.1. Introduction 124
5.4.2. Asymmetry in nature: is this a novelty? 124
5.4.3. Information asymmetry in call centers 126
5.4.4. General information on asymmetry: anti-globalizationcorporations 130
5.4.5. Asymmetry in communication and decision systems 131
5.4.6. Decision-making in an asymmetric world 134
5.4.7. Application of asymmetry in the development ofmanufacturing capabilities 136
6.Ethics: Childhood and Society 139
6.1. Introduction: a loved but coveted being 139
6.2. Specificities of youth-oriented marketing 140
6.2.1. Some words about marketing strategy 141
6.3. But, is there a problem of ethics and where? 143
6.3.1. Children are vulnerable beings 143
6.3.2. Advertising inculcates specific values to childhood 143
6.3.3. A shared responsibility 144
6.4. What are the solutions to make the influence of the media onchildren more ethical? 144
6.4.1. The education of young consumers 144
6.4.2. Laws and some regulation still exists 145
6.5. Conclusion 146
7.Ethics and Economic Organizations 149
7.1. Introduction 149
7.2. Macroeconomics: the three pillars 150
7.2.1. Strategy 150
7.2.2. Tactics 151
7.2.3. Operational management 151
7.3. The ethical challenges of a company 152
7.4. Elements of methodology 153
7.4.1. A technical framework 153
7.4.2. A global and periodic statement 154
7.5. How to create an ethical environment 154
7.6. Nanoeconomy: the role of the human beingin an ethical environment 155
7.7. The Rotary and the business: similar basic concepts 157
7.8. Any leader in ethics has a strong impact on human beings’behaviors 159
7.9. Generalization: applying ethics to personal life 159
8.Business Ethics: SomePrinciples and Mechanisms 161
8.1. Is business ethics useful for everybody? 161
8.1.1. Utopic concept of professional ethics [BOU 10] 161
8.1.2. Is the professional ethics necessary, and how? [MAS 10a,MAS 10b] 163
8.2. Ethics is also a vocational skill 164
8.2.1. Ethics as a free and individual choice 164
8.2.2. The scientific aspect of ethics 165
8.2.3. A limited domain 165
8.3. The positioning of ethics versus common values and usualcodes of conducts 166
8.4. What are the development factors of ethical management? 167
8.5. How to approach professional ethics 168
8.5.1. Some words about ambivalences 170
8.5.2. Ethics: an evolutionary concept 170
8.5.3. Evolution of species, development of the society 173
8.5.4. System evolution with regard to cultural andconsciousness considerations 175
8.5.5. How can we modify the challenges and activities? 175
8.6. Professional ethics: toward an intelligence of weakness[ROU 04] 177
8.6.1. A societal crisis. In terms of ethics, many changes haveoccurred 178
8.6.2. The weaknesses and consequences of professional ethics 179
8.7. Conclusion 181
9. Ethics in Enterprise: Towards Z-Management. Coaching and Championship 183
9.1. Introduction 183
9.2. Ethics in enterprises 184
9.3. General ethics: comments about the conventional approach 186
9.4. New ways of management 187
9.5. Generation Z: evolution theory 189
9.5.1. Some recommendations 190
9.6. How to implement business ethics in a Z-company 191
9.6.1. Guidelines for ethical business practices 191
9.6.2. Implementation 192
9.6.3. Organization 192
9.7. Responsibility of organization members, applicationprinciples 192
10.Ethics and Complexity 195
10.1. Preamble: immersion in a world of complexity 195
10.2. Introduction 195
10.3. Different types of complexity where ethics is involved 196
10.4. Network theory: complexity, ethics environment 199
10.5. Modeling a complex world 200
10.5.1. Ethics, determinism and reductionism 203
10.6. Intrinsic complexity of ethics 205
10.6.1. Reactivity and recognition 206
10.6.2. Reasoning and logic 207
10.6.3. A new capability: mathematical isomorphism 207
10.7. Ethics: structure and complexity of our nervous system 210
10.7.1. The brain: the central nervous system 211
10.7.2. Abdominal brain: the enteric nervous system 215
10.8. Application: ethics and synesthesia, avirtual phenomenon? 217
10.9. A review of common characteristics of complex systems[GEN 11, FUT 17] 219
10.9.1. Emergence 219
10.9.2. Sudden transitions/tipping-points/nonlinearity 219
10.9.3. Limited predictability 220
10.9.4. Large events 220
10.9.5. Evolutionary dynamics 220
10.9.6. Self-organization 220
10.9.7. Fundamental uncertainty 221
10.10. How to implement ethics in complex systems 222
10.10.1. In complexity, the strategy is mainly related to the ethicsof responsibility 222
10.10.2. Where is our responsibility in a highly intricateinformation network? 223
10.10.3. System analysis 223
10.10.4. Elements of methodology 223
10.11. Conclusion: interactions, ethics and mimicry 227
11.Dynamic Evolution ofLife, Management and Ethics 231
11.1. From complexity to life: general considerations 231
11.2. Life survival: introduction and model transposition 235
11.3. Speed of evolution and geometric growth 238
11.4. Organizational consequences 241
11.4.1. Discussing the situation in between the three areas 243
11.4.2. Discussing the situation inside each of the three areas 244
11.5. Evolution of life: impact on management decision systems 245
11.6. How does the brain work? Are we exhaustively perceptive? 246
11.7. Levels of consciousness in the brain: application to DSS 248
11.8. Ethics: new ways of thinking 255
11.8.1. When consciousness leads to ethics? 255
11.8.2. Consciousness as an iterative feedback process goingfrom one level to another 256
11.9. Life and equilibria in ecosystems 258
11.9.1. Life: why and how? Perpetrating the survival of anecosystem 259
11.10. Conclusion 261
12.Ethics: Deployment in the Rotary 265
12.1. Ethics: founding principles 265
12.2. The vocational actions of the Rotary 267
12.3. Do BECC help in developing business ethics? [DES 08] 271
12.3.1. Ethics: between an individual approach and formalismthrough BECC 273
12.4. Vocational service: a difficult active concept? 274
12.4.1. Application 274
12.4.2. Ethics and complexity 277
12.5. How to promote ethics in the workplace 277
12.5.1. Where to apply 278
12.6. Necessary collective action 280
13. Ethics in Society: ImplementationPrinciples in Different Countries 283
13.1. Ethics: more than a formalism, a competitive challenge 284
13.2. Business ethics: a contribution to management andorganizations 285
13.2.1. The Holism 287
13.2.2. Professional ethics: human resources management 288
13.2.3. Management by values: advantages and limitations 293
13.3. Ethics in the United States: the emergence of BusinessEthics (BE) 295
13.4. Ethics in Europe: a professional approach 299
13.4.1. Ethics in France 300
13.5. Ethics in Japan: a holistic approach 305
13.5.1. Specific problems of ethics in Japanese society 307
13.6. Ethics in Western industry: some examples andapplications 307
13.6.1. Veolia: implementation of a program on ethics 307
13.6.2. IBM: Corporate SocialResponsibility and Ethics 309
13.7. Conclusion 311
Conclusion 315
Main conclusions 315
Is this book on Business Ethics consistent? 315
Volume 1: Theory, Practice and Current Recommendations 316
Volume 2: The Future and Changing Paradigms 317
Bibliography 319
Webiography 326
Index 327
Other titles from iSTE in Innovation, Entrepreneurship and Management 331
EULA 337