Personal Brand Creation in the Digital Age

Mateusz Grzesiak is an experienced and creative psychologist with an innovative approach to business consulting. He is the Chairman of the Starway Institute Program Council and owner and CEO of Starway Ltd., an international educational company. Keynote speaker at prestigious international events and conferences, and an academic lecturer with a PhD in Management, Mateusz is fluent in 7 languages. He is the author of various scientific publications and fourteen best-selling books on leadership, marketing, management and emotional intelligence. With sixteen years of experience in educational programs and seminar development, motivational speaking, business advisory and consulting, Mateusz is focused on effective and interdisciplinary educational solutions for individuals and organisations.

1. Introduction.- 2. Personal branding - Its Essence, Goals and Classification.- 3. Personal branding and the Challenges of the Information Revolution.- 4. Personal branding on YouTube in the United States and in Poland: Comparative Analysis based on Academic Literature and Published Marketing Studies.- 5. Personal branding using of YouTube in the United States and in Poland, as shown by the Results of Empirical Research.- 6. Research Results, Verification of Research Hypotheses and Reccommendations for Practice.