The Internationalization of Firms - Dirk Holtbrügge, Helmut Haussmann

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The Internationalization of Firms (eBook)

Case Studies from the Nürnberg Metropolitan Region

Dirk Holtbrügge, Helmut Haussmann (Autoren)

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2017 | 1. Auflage
267 Seiten
Rainer Hampp Verlag
978-3-95710-198-3 (ISBN)

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The Nürnberg Metropolitan Region is one of the most powerful economic regions in Europe. Several large and renowned multinational corporations, as well as many impressive family-owned firms and hidden champions, have their headquarters here.This volume contains 17 case studies of companies based in this region and their international operations. The scope reaches from the early internationalization strategies of the Tucher in the Middle Ages to the consequences of the Brexit on current business activities. The case studies cover an extensive range of industries, from high-tech and industrial sectors to service providers, non-profit organizations and university spin-offs. / International management research has a long tradition in Nürnberg. At the Nürnberg School of Commerce, the predecessor of the School of Business and Economics at the Friedrich-Alexander University Erlangen-Nürnberg, dealing with international business activities already played a strong role. Eventually, the school would become one of the first in the German-speaking countries where a Chair for International Management was founded. With 30% of all students coming from abroad, the school presents a strong degree of internationalization. Furthermore, research in the field of international management enjoys an outstanding reputation. With the Nürnberg Edition on International Management, we would like to build on this longstanding tradition and present the latest research findings to academics, students and practitioners.

Dirk Holtbrügge & Helmut Haussmann (Eds.): The Internationalization of Firms. Case Studies from the Nürnberg Metropolitan Region
Preface 5
Table of Contents 7
Dirk Holtbrügge & Sue Claire Berning: The Internationalization of Medieval Family Business.The Case of Tucher
Dirk Holtbrügge & Tassilo Schuster. Strategy of Adidas
Dirk Holtbrügge. Export-based Internationalization Strategies. The Case of Uvex 39
Dirk Holtbrügge & Franziska Engelhard. The Internationalization Strategy of NürnbergMesse. Advantages of a Late Follower
Dirk Holtbrügge. Customer-driven Internationalization Strategies in Emerging Markets. The Case of Schaeffler 61
Dirk Holtbrügge: Successful Internationalization in Turbulent Environments. The Case of Knauf in Russia 77
Dirk Holtbrügge: Internationalization and Corporate Restructuring. The Case of Pfleiderer 91
Christina Kempf & Dirk Holtbrügge: Developing Human Resources for International Activities.The Case of Leoni
Dirk Holtbrügge, Tassilo Schuster & Alexandra Wilbs: Restructuring and Organizational Change at Siemens. A Case Study
Dirk Holtbrügge: The Internationalization of GfK. From University Spin-off to Multinational Corporation 135
Dirk Holtbrügge: The Acquisition of Waldrich Coburg by Beijing No. 1 Machine Tool Plant. A Case Study of Successful Acculturation 149
Tassilo Schuster & Dirk Holtbrügge: Internationalization of Professional Service Firms. The Case of Rödl &
Michael Höfling, Dirk Holtbrügge & Daniel Maderer: Internationalization of Professional Football Clubs. The Case of 1. FC Nürnberg
Sindhu Nair, Dirk Holtbrügge & Judith Ambrosius: Challenges of Foreign Inpatriates in the Nürnberg Metropolitan Region. The Case of Vinay Kumar and his Family
Dirk Holtbrügge & Marcus Conrad: Can International Defense Companies Act Socially Responsible? The Case of Diehl
Dirk Holtbrügge: Corporate Social Responsibility in Globally-operating Family Firms. The Case of Faber-Castell 217
Tassilo Schuster & Dirk Holtbrügge: Regional Economic (De-)Integration. Brexit and its Consequences for Firms in the Nürnberg Metropolitan Region
Contributors 263

Erscheint lt. Verlag	15.9.2017
Reihe/Serie	Nürnberger Edition zum Internationalen Management
Sprache	englisch
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
Schlagworte	Case Studies • Corporate Social Responsibility • International Human Resource Management • Market entry strategies
ISBN-10	3-95710-198-0 / 3957101980
ISBN-13	978-3-95710-198-3 / 9783957101983

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