The Basics of Idea Generation
CRC Press (Verlag)
978-1-138-43891-0 (ISBN)
Donna Greiner
Preface -- Introduction -- Chapter I: Five Steps to Ideation -- Step I : Create an Opportunity Statement -- The Two Elements of Opportunity Statements -- Four Tips for Successful Opportunity Statements -- Step 2: Collect the Raw Material -- The 3 l's Way -- Step 3: Hold an Idea Workout -- Setting Up the Idea Workout -- Creating an Idea-Prone Atmosphere -- Step 4: Evaluate the Ideas -- Reviewing Ideas -- Sorting Ideas -- Judging Ideas -- A Final Word -- Step 5: Implement the Ideas -- Selling the Idea -- POCA Cycle -- Chapter 2: 20 Ideation Tools and Techniques -- Using the 20 Tools and Techniques -- Benchmarking -- Brainstorming -- Brainwriting -- Catalyst Library -- Check Out the Competition -- Curiosity File -- Devil's Advocate -- Diagramming -- Disgruntled Employees and Customers -- Engage the Whole Brain -- The F' Word -- Idea-Inspiring Places -- If Einstein Were Here -- Just Do It -- Manipulate Materials -- Metaphorical Thinking -- Mind Mapping -- Pay Attention -- Reporter's Questions -- Why Ask Why? -- Related Resources.
Erscheinungsdatum | 05.09.2017 |
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Verlagsort | London |
Sprache | englisch |
Maße | 127 x 178 mm |
Gewicht | 453 g |
Themenwelt | Technik ► Umwelttechnik / Biotechnologie |
Wirtschaft ► Betriebswirtschaft / Management ► Logistik / Produktion | |
ISBN-10 | 1-138-43891-X / 113843891X |
ISBN-13 | 978-1-138-43891-0 / 9781138438910 |
Zustand | Neuware |
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