Above and Beyond

Louis Brennan is a Fellow of Trinity College and Professor within the Trinity Business School at Trinity College, Dublin, Ireland. He has published extensively in the fields of International Business, Operations and Technology Management. Loizos Heracleous is Professor of Strategy at Warwick Business School, UK. He received his PhD from the University of Cambridge and a DSc from the University of Warwick for lifetime contributions to his field. Alessandra Vecchi is Assistant Professor in the Department of Management at the University of Bologna in Italy, where she holds a Marie Curie Fellowship, and works as Senior Research Fellow at London College of Fashion at the University of London Arts, UK.

TABLE OF CONTENTS

List of Figures

List of Tables

Preface

Section One: Overview and Trends

Chapter One: Introduction and background: the global space sector








Introduction



The conceptualisation of the business of space: a globalisation perspective



De-territorialisation and re-territorialisation



Origins of space



Conclusion



Chapter Two: Globalisation and pivotal role of the space industry

2.1 Introduction

2.2 The Pivotal Role of the Space Industry in fostering Globalization

2.3 The fraying of Globalization

2.4 Conclusion

Chapter Three: Industry Analysis I – The Upstream Segment

3.1 Introduction

3.2 Industry Definition

3.3 Current State of the Upstream Segment

3.4 The Launch Industry

3.5 Satellite Manufacturing

3.6 Resources

3.7 Military Sector

3.8 Space Exploration Sector

3.9 Manned Space Flight Sector

3.10 Conclusion

Chapter Four: Industry Analysis II – The Downstream Segment

4.1 Introduction

4.2 The current state of the downstream segment

4.3 Satellite Communication Services

4.4 Satellite Earth Observation

4.5 Satellite Weather and Climate Monitoring

4.6 Global Positioning and Navigation Services

4.7 Space Tourism

4.8 Conclusion

Section Two: The National Players

Chapter Five: The USA space program

5.1 Introduction

5.2 The Space Race spurs Investment in Space Technology

5.3 NASA’s Creation and Organisational Setup

5.4 Shared Norms and Mission lead to Outperformance

5.5 Expanded Regulation and Organisational Inertia

5.6 The Faster, Better, Cheaper Approach brings Mixed Results

5.7 Funding and Policy Uncertainty

5.8 Critiques of NASA

5.9 Emergence of the Commercial Space Industry

5.10 NASA"s Capability Development in Collaborating with Commercial Space

5.11 A Shifting Industry: from Hierarchy to Network

Chapter Six: The main country players

6.1 Introduction

6.2 The Long Established Players

6.3 The Fast Growing Emerging Economy Players

6.4 Other Players

6.5 Space Service Economy Country Players

6.6 Conclusion

Section Three: Looking Ahead

Chapter Seven: Future Trajectories

7.1 Scenarios for the Future of the Space Sector

7.2 Forecasts for Space Applications

7.3 Comparison with Other Industry Sectors

7.4 Forces Impacting the Space Sector

7.5 Key Strategic Issues

7.6 Further Potential

7.7 International Business Perspective

Epilogue