Business Model Innovation (eBook)

Daniela Andreini, PhD, is an Associate Professor in Marketing at the University of Bergamo (Italy). Her research has included business model innovation, social media marketing, multichannel retailing, sponsorship, brand management in B2B, and brand management in B2C. Her work has appeared in journals such as Industrial Marketing Management, Journal of Business Ethics, International Journal of Innovation Management, and Management Decision. She has developed and taught several innovative courses related to Marketing Management, Digital Marketing, and Management Consulting to both graduate and undergraduate students.Cristina Bettinelli, PhD, is an Assistant Professor in Management at the University of Bergamo (Italy). Her research has included business model innovation, corporate entrepreneurship, family business, and corporate governance. Her works have appeared in journals such as Small Business Economics, Family Business Review, Futures, Journal of Family Business Strategy, and International Business Review. She teaches entrepreneurship and international business in both graduate and undergraduate courses.

Preface 6
References 8
Acknowledgements 9
Contents 10
1 Systematic Literature Review 13
Abstract 13
1.1 Introduction 13
1.1.1 Defining an SLR 14
1.1.2 Major Tasks and Possible Results of an SLR 15
1.2 Why Conduct a Systematic Literature Review of BMI? A Brief Introduction to BMI 16
1.3 How We Conducted Our SLR on BMI: Methods 18
1.3.1 Planning 18
1.3.2 Execution 19
1.4 Quantitative Analysis of the Papers Considered in the SLR 22
1.4.1 Methodological Approaches 25
1.4.2 Industries 26
1.4.3 Geographical Contexts 27
1.4.4 Disciplines 28
1.5 Conclusion 29
Appendix 1.1: Procedures for Sourcing, Search, Selection and Exclusion 30
Appendix 1.2: Procedures for Thematic Analysis and Ontological Organization 32
References 33
2 Business Model Definition and Boundaries 36
Abstract 36
2.1 Introduction 36
2.2 BM Definition and Boundaries 38
2.2.1 Definitions of BM Related to Conceptual Abstraction 42
2.2.2 Definitions of a BM from the BM Architecture Perspective 44
2.2.3 Definitions of BM from the Content of BM Components Perspective 46
2.2.4 Defining BMs According to Dynamic Perspectives 49
2.3 What We Discovered About BM Through the SLR on BMI: Definitions Used 54
2.4 Evolution of the Concept of BM in BMI Literature Review 58
2.5 Conclusion 60
References 60
3 Business Model Innovation: A Thematic Map 65
Abstract 65
3.1 Introduction 65
3.2 Thematic Map of BMI Literature Review 67
3.2.1 Business Model Innovation Definitions 68
3.2.2 Business Model Innovation Drivers 70
3.2.3 Business Model Innovation Outcomes 76
3.2.4 Tools for Business Model Innovation 78
3.2.5 Business Model Innovation Barriers 80
3.2.6 Business Model Innovation Enablers 82
3.2.7 Business Model Innovation Process 83
3.3 Discussion 85
3.3.1 Definition of BMI According to the SLR Review 85
3.3.2 BMI Drivers 91
3.3.3 BMI Outcomes 91
3.3.4 Tools for BMI 92
3.3.5 BMI Barriers 92
3.3.6 BMI Enablers 93
3.3.7 BMI Process 93
3.4 Conclusion 94
Appendix 3.1: Summaries of the Papers Analyzed in the Systematic Literature Review 95
References 118
4 Multilevel Analysis of Business Model Innovation 127
Abstract 127
4.1 Introduction 127
4.2 Multilevel Analysis of Business Model Innovation 128
4.3 Papers on BMI at the Individual Level of Analysis 130
4.4 Papers on BMI at the Team Level of Analysis 132
4.5 Papers on BMI at the Firm Level of Analysis 133
4.6 Papers on BMI at the Network Level of Analysis 134
4.7 Papers on BMI at the Institutional Level of Analysis 137
4.8 Conclusion 138
References 139
5 BMI from the Perspective of Five Disciplines 146
Abstract 146
5.1 Introduction 146
5.2 BMI from the Perspective of the Strategic Management Discipline 148
5.3 BMI from the Perspective of Organizational Studies 150
5.4 BMI from the Perspective of Marketing 152
5.5 BMI from the Perspective of the Entrepreneurship Discipline 154
5.6 BMI from the Perspective of Practice-Oriented Writers 157
5.7 Multilevel and Multi-perspective Analysis 158
5.8 Conclusion 159
References 161
6 Conclusions and Research Agenda 168
Abstract 168
6.1 Introduction 168
6.2 BMI Framework and Future Research 169
6.3 The Integration of Perspectives and Levels of Analysis 172
6.4 Research Agenda in Light of Perspectives and Levels of Analysis 176
6.5 Conclusion 178
6.6 Limitations 178
References 179