Microeconomics

Campbell R. McConnell earned his Ph.D. from the University of Iowa after receiving degrees from Cornell College and the University of Illinois. He taught at the University of Nebraska-Lincoln from 1953 until his retirement in 1990. He is also coauthor of Contemporary Labor Economics, Seventh edition, and Essentials of Economics, First edition (both The McGraw-Hill Companies), and has edited readers for the principles and labor economics courses. He is a recipient of both the University of Nebraska Distinguished Teaching Award and the James A. Lake Academic Freedom Award, and is past-president of the Midwest Economics Association. Professor McConnell was awarded an honorary Doctor of Laws degree from Cornell College in 1973 and received its Distinguished Achievement Award in 1994. Stanley L. Brue did his undergraduate work at Augustana College (South Dakota) and received its Distinguished Achievement Award in 1991. He received his Ph.D. from the University of NebraskaLincoln. He is a professor at Pacific Lutheran University, where he has been honored as a recipient of the Burlington Northern Faculty Achievement Award. Professor Brue has also received the national Leavey Award for excellence in economic education. He has served as national president and chair of the Board of Trustees of Omicron Delta Epsilon International Economics Honorary. He is coauthor of Economic Scenes, Fifth edition (Prentice-Hall), Contemporary Labor Economics, Seventh edition, Essentials of Economics, First edition (both The McGraw-Hill Companies), and The Evolution of Economic Thought, Seventh edition (South-Western). Sean is an assistant professor of economics at Scripps College in Claremont, California. He is the author of the international best seller "Economics for Dummies" as well as the coauthor, along with Campbell McConnell and Stanley Brue, of the world's best-selling college economics textbook, "Economics: Principles, Problems, and Policies". An avid martial artist, Sean is a former Aikido national champion and has coached five of his students to U.S. national aikido titles. A recurring commentator on FOX Business, ABC News, and NPR, Sean holds a B.A. in economics from the University of Southern California and a Ph.D. in economics from U.C. Berkeley, where he completed his dissertation under the supervision of Nobel Laureate George Akerlof. Sean's research focuses on the often puzzling and seemingly irrational behavior of stock market investors, but he's also investigated topics as wide-ranging as the factors that affect customer tipping behavior at restaurants and why you see a lot of unionized workers only in certain industries.

PART ONE Introduction to Economics and the Economy
Chapter 1 Limits, Alternatives, and Choices
Chapter 2 The Market System and the Circular Flow 
PART TWO Price, Quantity, and Efficiency
Chapter 3 Demand, Supply, and Market Equilibrium 
Chapter 4 Market Failures: Public Goods and Externalities
Chapter 5 Government’s Role and Government Failure 
PART THREE Consumer Behavior
Chapter 6 Elasticity
Chapter 7 Utility Maximization 
Chapter 8 Behavioral Economics
PART FOUR Microeconomics of Product Markets
Chapter 9 Businesses and the Costs of Production
Chapter 10 Pure Competition in the Short Run
Chapter 11 Pure Competition in the Long Run
Chapter 12 Pure Monopoly
Chapter 13 Monopolistic Competition
Chapter 14 Oligopoly and Strategic Behavior
Chapter 15  Technology, R&D, and Efficiency
PART FIVE Microeconomics of Resource Markets and Government
Chapter 16 The Demand for Resources
Chapter 17 Wage Determination
Chapter 18 Rent, Interest, and Profit
Chapter 19 Natural Resource and Energy Economics 
Chapter 20 Public Finance: Expenditures and Taxes
PART SIX Microeconomic Issues and Policies
Chapter 21 Antitrust Policy and Regulation
Chapter 22 Agriculture: Economics and Policy
Chapter 23 Income Inequality, Poverty, and Discrimination
Chapter 24 Health Care
Chapter 25 Immigration
Chapter 26 International Trade
Chapter 27 The Balance of Payments, Exchange Rates, and Trade Deficits