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Loose Leaf Marketing the Core 7e

(Autor)

Loseblattwerk
608 Seiten
2017 | 7th ed.
McGraw-Hill Education (Verlag)
978-1-260-15213-5 (ISBN)
146,85 inkl. MwSt
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Roger A. Kerin is the Harold C. Simmons Distinguished Professor of Marketing at the Edwin L. Cox School of Business, Southern Methodist University in Dallas, Texas. Professor Kerin holds a B.A. (magna cum laude), M.B.A., and Ph.D. from the University of Minnesota. His teaching and research interests lie in marketing planning and strategy, product management, and financial aspects of marketing. Professor Kerin is a frequent participant in executive development programs and is also an active consultant on matters of marketing planning and strategy. Professor Kerin has published and authored several texts and many articles on marketing. He also serves on numerous journal editorial review boards and is currently a member of the Board of Governors of the Academy of Marketing Science.

Erscheinungsdatum
Verlagsort OH
Sprache englisch
Maße 213 x 274 mm
Gewicht 1066 g
Themenwelt Wirtschaft Betriebswirtschaft / Management Marketing / Vertrieb
ISBN-10 1-260-15213-8 / 1260152138
ISBN-13 978-1-260-15213-5 / 9781260152135
Zustand Neuware
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