Reinventing Patient Recruitment

Joan F. Bachenheimer and Bonnie A. Brescia are co-founders of BBK Worldwide, a full-service patient recruitment planning and implementation company for the clinical R&D segment of the pharmaceutical, biotechnology, and medical device industries. BBK Worldwide has helped to accelerate time to market for new medicines and treatments by successfully supporting hundreds of clinical studies in more than 60 countries, and in all major therapeutic areas. With more than 20 years of industry knowledge and experience to draw on, the authors have continually contributed ideas that accelerate and advance the clinical development cycle.

Contents: Foreword. Part One Getting Started: Putting the patient first; Planning your study: Think communication; Applied metrics: Projecting enrollments; Picking good sites; Budgeting and contracting for patient recruitment. Part Two Development and Implementation: The importance of patient protections; Targeting the right patients; Site enrollment support; Metrics for evaluation and redeployment; Patient retention. Part Three Going Global: The changing landscape of multinational clinical studies; Approaching ethics committees: Perspective and opportunity; Selecting countries, sites and tactics that work. Part Four Future Trends: Personalized medicine and biotechnology; Public perception and industry leadership. Appendices: Good Recruitment Practice: The Patients to Find the Cure; Clinical Research Coordinator Survey 2003; The Will and Why Survey 2001; The International Will and Why Survey 2004; Ethics Committee Survey 2005. Glossary; Index.