Salon Management

MARTIN GREEN has been a practising hairdresser for over twenty years. Formerly Regional Verifier for the HTB and City and Guilds, he now runs his own business in Cheltenham. He is co-author of Professional Hairdressing, also published by Macmillan.

Introduction - PART ONE: PLANNING FOR BUSINESS - The Business Plan - Starting a Business? The Basic Facts - Leasing Premises - Want to Buy a Franchise? - Credit Reference Agencies - Salon Refit? - Time Management - Stress Management - PART TWO: PRINCIPLES OF MARKETING - Marketing - Marketing Strategy for New Business - Market Strategy for Existing Business - Market Segmentation - The Marketing Mix - SWOT Analysis - Pricing - Marketing Opportunities through IT - PART THREE: BEGINNING TO MANAGE THE BUSINESS - Records, Systems and Procedures - Products - Client Record Management - PART FOUR: BEGINNING TO MANAGE MONEY - Money in General - Payment Methods - Till Operations - Weekly Financial Summaries - Book Keeping - Managing VAT - The Annual Accounts - Budgeting and Cash Flow Forecasting - PART FIVE: EMPLOYMENT - Recruitment and Selection - Rights and Obligations at Work - Termination of Employment - Personal Development and Measuring Effectiveness - Paying Wages and PAYE - Health and Safety at Work - PART SIX: PROMOTING THE BUSINESS FURTHER - Public Relations - Photography - Competitions - British Hairdressing Awards - Appendices - Index