Foundations of Corporate Heritage
Routledge (Verlag)
978-1-138-83357-9 (ISBN)
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With contributions from the leading international experts in corporate heritage, this book examines the research foundations of the area and applications in practice. It will be important supplementary reading for students, practitioners and specialists in corporate marketing brand management and marketing communications, as well as tourism, hospitality and heritage studies.
John M. T. Balmer is Professor of Corporate Marketing at Brunel University Business School London; quondam Professor of Corporate Brand/Identity Management at Bradford University School of Management. He is credited with formally introducing the corporate brand and corporate marketing concepts and co-created the corporate heritage brand concept with Professors Greyser and Urde. His work has been published in leading academic journals. He took his PhD from Strathclyde University in 1996 and his first professorial appointment dates back to 1999 when he was elected to a named chair as Professor of Corporate Identity at Bradford School of Management. Subsequently, he was conferred the title of Professor of Corporate Brand/Identity Management in the same institution in recognition of his pioneering scholarship in these fields. In 2007, he was appointed to a personal chair at Brunel University London where he was bestowed the title Professor of Corporate Marketing. These professorial appointments are understood to be the first of their kind. In 2011 he established the International Corporate Heritage Symposium and is its Chairman and Conference Organiser. In 1994 he founded the International Corporate Identity Group (ICIG) and is its Chairman. He is the Director of the Marketing and Corporate Brand Research Group at Brunel University London.
List of figures
List of tables
List of contributors
Introduction to corporate heritage: foundations and principles
John M. T. Balmer
SECTION 1
Corporate heritage and corporate heritage identities: insights from monarchies
1 Corporate heritage identities, corporate heritage brands and the multiple heritage identities of the British Monarchy
John M. T. Balmer
2 Scrutinising the British Monarchy: the corporate brand that was shaken, stirred and survived
John M. T. Balmer
SECTION 2
Corporate heritage connoisseurship: key concepts and theories
3 Corporate heritage, corporate heritage marketing, and total corporate heritage communications: What are they? What of them?
John M. T. Balmer
4 Repertoires of the corporate past: explanation and framework: introducing an integrated and dynamic perspective
Mario Burghausen and John M. T. Balmer
5 Corporate heritage brands: Mead’s theory of the past
Bradford T. Hudson and John M. T. Balmer
SECTION 3
Corporate heritage identity stewardship and corporate heritage tourism brand attractiveness
6 Corporate heritage identity stewardship: a corporate marketing perspective
Mario Burghausen and John M. T. Balmer
7 Corporate heritage tourism brand attractiveness and national identity
John M. T. Balmer and Weifeng Chen
SECTION 4
Corporate heritage and family businesses
8 Contrasting cases of corporate heritage-in-use: vibrant versus latent approaches
Dale Miller, Bill Merrilees and Holly Cooper
9 Family heritage in corporate heritage branding: opportunities and risks
Olof Brunninge
SECTION 5
Corporate heritage image, management and inheritance
10 Approaches to corporate heritage brand management: the cases of Cunard and Ritz Carlton
Bradford T. Hudson
11 Corporate heritage or corporate inheritance: a French perspective
Fabien Pecot and Virginie de Barnier
12 Corporate image heritage: a customer view of corporate heritage
Anne Rindell
Index
Erscheinungsdatum | 17.04.2024 |
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Zusatzinfo | 29 Tables, black and white; 21 Line drawings, black and white; 21 Illustrations, black and white |
Verlagsort | London |
Sprache | englisch |
Maße | 156 x 234 mm |
Gewicht | 640 g |
Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb |
Wirtschaft ► Volkswirtschaftslehre ► Mikroökonomie | |
ISBN-10 | 1-138-83357-6 / 1138833576 |
ISBN-13 | 978-1-138-83357-9 / 9781138833579 |
Zustand | Neuware |
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