Strategy
Cengage Learning EMEA (Verlag)
978-1-4737-2515-7 (ISBN)
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Unlike most other books on the subject, the philosophy at the heart of this text is that an understanding of the topic of strategy can only be gained by grappling with a wider diversity of insights from many prominent thinkers, and the clear recognition that there is no simple answer to the question of what strategy is.
This textbook bridges West and East, North and South, with readings, cases, quotes and insights from around the globe.
Bob de Wit is Professor of Strategic Leadership at Nyenrode Business University, The Netherlands. He is also founder and director of Strategy Works and Strategy Academy in Rotterdam, and reviewer for the Strategic Management Society conference. Bob’s research focuses on the future of businesses, industries and countries as the result of digital technologies, a subject on which he delivers presentations and keynote speeches around the globe. Bob de Wit is Professor of Strategic Leadership at Nyenrode Business University, The Netherlands. He is also founder and director of Strategy Works and Strategy Academy in Rotterdam, and reviewer for the Strategic Management Society conference. Bob’s research focuses on the future of businesses, industries and countries as the result of digital technologies, a subject on which he delivers presentations and keynote speeches around the globe.
Section I
Strategy
1 Introduction
2 Strategizing
3 Missioning and visioning
Section II
Strategy Content
4 Business level strategy
5 Corporate level strategy
6 Network level strategy
Section III
Strategy Process
7 Strategy formation
8 Strategic change
9 Strategic innovation
Section IV
Strategy Context
10 The industry context
11 The organizational context
12 The international context
Section V
Cases
| Erscheinungsdatum | 05.04.2017 |
|---|---|
| Verlagsort | London |
| Sprache | englisch |
| Maße | 196 x 260 mm |
| Gewicht | 1560 g |
| Themenwelt | Schulbuch / Wörterbuch ► Schulbuch / Allgemeinbildende Schulen |
| Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management | |
| ISBN-10 | 1-4737-2515-1 / 1473725151 |
| ISBN-13 | 978-1-4737-2515-7 / 9781473725157 |
| Zustand | Neuware |
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