Strategic Management

John Thompson is Emeritus Professor of Entrepreneurship at the University of Huddersfield and a Visiting Professor of Social Entrepreneurship at Anglia Ruskin University. He has previously been a Visiting Professor in Australia, New Zealand and Finland. He is a member of the Executive Committee of The Case Centre and works with a number of other charities. His published work spans both strategy and entrepreneurship, and in 2009 he received the Queen’s Award for Enterprise Promotion. Frank Martin has over 25 years' experience teaching business strategy and entrepreneurship principally at the University of Stirling where he held the position of Senior Teaching Fellow in Entrepreneurship in Business and Organization. In addition, he has held the position of a Senior Honorary Research Fellow at the Adam Smith Business School at the University of Glasgow and a senior external examiner in business strategy at Henley Business School. Jonathan M. Scott is Senior Lecturer in Innovation and Strategy at the University of Waikato, Tauranga, New Zealand. He has been a visiting Research Fellow at the University of Turku, Finland and at Waikato Management School, New Zealand. His research interests include access to finance for SMEs, and he has published a number of articles in leading academic journals.

Part 1: Understanding strategy and strategic management
1. What is strategy and who is involved?
2. The business model and the revenue model
3. Strategic purpose

Part 2: Analysis and positioning
4. The business environment and strategy
5. Resource-led strategy
6. The dynamics of competition
Part 3: Strategy development
7. Introducing culture and values
8. Creating and formulating strategy: alternatives, evaluation and choice
9. Strategic planning
10. Strategic leadership and intrapreneurship: towards visionary leadership?
Part 4: Strategic growth issues
11. Strategic control and measuring success
12. Strategic growth: domestic and/or international?
13. Failure, consolidation and recovery strategies
Part 5: Strategy implementation
14. Strategy implementation and structure
15. Leading change
16. Managing strategy in the organization
17. Final thoughts and reflections: the practice of strategy