BRANDMAPS
The Competitive Marketing Strategy Game
Seiten
1993
|
3rd edition
Pearson (Verlag)
978-0-13-177502-2 (ISBN)
Pearson (Verlag)
978-0-13-177502-2 (ISBN)
- Titel erscheint in neuer Auflage
- Artikel merken
Zu diesem Artikel existiert eine Nachauflage
This is a marketing game for MS DOS personal computers. It reflects a realistic approach to the complexities, uncertainties and challenges inherent in the marketing decision-making and analysis process. It is designed for postgraduate marketing courses.
BRANDMAPSaA A is a sophisticated marketing simulation game for MS DOS personal computers that reflects a realistic approach to the complexities, uncertainties, and challenges inherent in the marketing decision-making and analysis process. To the greatest extent possible, BRANDMAPSaA A is designed to represent "reality" to the participants, rather than being just a "game."
BRANDMAPSaA A is a sophisticated marketing simulation game for MS DOS personal computers that reflects a realistic approach to the complexities, uncertainties, and challenges inherent in the marketing decision-making and analysis process. To the greatest extent possible, BRANDMAPSaA A is designed to represent "reality" to the participants, rather than being just a "game."
1. BRANDMAPSaA A and Marketing Simulation Games. 2. BRANDMAPSaA A Overview. 3. Marketing decision Variables. 4. Non-Marketing Decision Variables. 5. BRANDMAPSaA A Marketing Research Studies. 6. Financial and Operating Results Reports. 7. Decision Making Logistics and Related Paperwork. 8. Summary of BRANDMAPSaA A Costs and Data. 9. Performance Evaluation in BRANDMAPSaA A . 10. Marketing Planning in BRANDMAPSaA A . 11. Budgeting in BRANDMAPSaA A . 12. Using the BRANDMAPSaA A Disk. Index. List of Exhibits. List of Forms. List of Tables.
| Erscheint lt. Verlag | 1.11.1993 |
|---|---|
| Sprache | englisch |
| Maße | 216 x 280 mm |
| Gewicht | 450 g |
| Themenwelt | Mathematik / Informatik ► Informatik ► Betriebssysteme / Server |
| Informatik ► Weitere Themen ► Computerspiele | |
| Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
| ISBN-10 | 0-13-177502-2 / 0131775022 |
| ISBN-13 | 978-0-13-177502-2 / 9780131775022 |
| Zustand | Neuware |
| Haben Sie eine Frage zum Produkt? |
Mehr entdecken
aus dem Bereich
aus dem Bereich
Ein offizielles Minecraft-Handbuch
Buch | Hardcover (2022)
SchneiderBuch (Verlag)
12,00 €
Ein offizielles Minecraft-Handbuch
Buch | Hardcover (2022)
SchneiderBuch (Verlag)
12,00 €
Über 20 exklusive Bauanleitungen
Buch | Hardcover (2023)
SchneiderBuch (Verlag)
12,00 €
