Why Simple Wins Toolkit

Lisa Bodell believes in the power of simplification. She is the founder and CEO of futurethink, a company that uses simple techniques to help organizations embrace change and increase their capability for innovation. Bodell has transformed teams within organizations like Google, Novartis, Accenture, HBO, and more. She brings her compelling message to over 100,000 people a year, showing them how to eliminate mundane and unnecessary tasks from their everyday routine so that they have more time for work that matters. Drawing on her practical Midwestern upbringing and entrepreneurial background, she has used the power of simplification to launch three successful businesses, write two books (Kill the Company and Why Simple Wins), travel to over 40 countries and 48 states, and sit on boards such as Novartis' Diversity and Inclusion Board and the Global Advisory Council for the World Economic Forum.

Contents

Acknowledgments

Introduction

Chapter 1 The New Loyalty Paradigm

Chapter 2 The Evolution of Loyalty: From Company to Self to Both

Chapter 3 Personal and Talent Brands at Work

Chapter 4 Creating a Culture of Return Creates a Culture to Stay For

Chapter 5 When Millennials Thrive, So Do Gen Xers and Boomers

Chapter 6 Being a Good Place to Be From

Chapter 7 Leaving So You Can Come Back

Chapter 8 Boomeranging in Practice

Chapter 9 Creating Your Own Alumni Club: A Blueprint

Conclusion

About the Author

Notes

References

Index