Marketing Now

This photocopiable curriculum resource is based on the marketing activities of Lever Brothers Ltd, a successful UK-based multinational company. The activities and case study in the pack give students a first-hand insight into the world of marketing. The pack includes 12 sets of worksheets covering the "4 Ps" - Product, Price, Place and Promotion. Each set of worksheets provides a concise introduction to marketing concepts, information about how marketing happens in companies, ideas for further activites and a helpful glossary. A 24-page illustrated case study based on Lever's Mission Statement provides a genuine insight into the workings of modern business organizations. A 30-page guide offers suggestions for using the pack and a map for linking the student assignments and follow-on activities to National Curriculum attainment targets in Maths, English and Technology. This pack is suitable for the following Business Studies courses: Intermediate and Advanced GNVQ, National Curriculum Key Stage 4, GCSE, AS/A level, BTEC First and National, and other post-16 courses.