The Strategic Manager - Harry Sminia

The Strategic Manager

(Autor)

Buch | Hardcover
196 Seiten
2017 | 2nd New edition
Routledge (Verlag)
978-0-415-78584-6 (ISBN)
199,50 inkl. MwSt
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Strategy is a much-discussed, much-misunderstood topic among managers. In this new edition of The Strategic Manager, Harry Sminia continues to focus on how strategy works in practice, questioning readers’ existing expectations that strategy is a matter of strategic planning in order to help them to move into practicing strategy as an everyday activity.


The book is based around six different strategy theories, individually presented and supplemented with useful lists of questions that encourage readers to become competent strategic thinkers. Bridging theory and practice, a range of real life case studies open a window into the real world of strategic management.


Essential reading for postgraduate students and those in executive education, this text will also be a useful tool for managers trying to develop a better understanding of this easily confused subject.

Harry Sminia is Professor of Strategic Management at the University of Strathclyde, UK.

1. Strategic management basics





2. Marketing-inspired strategic thinking


Case 2.1: Miele





3. The industrial organization approach


Case 3.1: Tunnock





4. The resource-based view


Case 4.1: McDonald's





5. Agency theory and shareholder value


Case 5.1: BP Plc.





6. Stakeholders and organizational politics


Case 6.1: Apple





7. Institutional theory and organizational culture


Case 7.1: Google’s driverless car





8. Similarities, differences, and underlying assumptions


Case 8.1: BlackBerry

Erscheinungsdatum
Zusatzinfo 39 Line drawings, black and white; 3 Tables, black and white; 39 Illustrations, black and white
Verlagsort London
Sprache englisch
Maße 174 x 246 mm
Gewicht 590 g
Themenwelt Wirtschaft Betriebswirtschaft / Management Unternehmensführung / Management
ISBN-10 0-415-78584-7 / 0415785847
ISBN-13 978-0-415-78584-6 / 9780415785846
Zustand Neuware
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