Building the Agile Business through Digital Transformation

Neil Perkin is a renowned blogger and founder of digital and media consultancy Only Dead Fish. An expert on organization agility, content strategy, emerging media and digital strategy, Neil curates the quarterly series of Firestarters thought leadership events for Google UK. Peter Abraham is co-founder of weareCrank, a business which provides clarity for ecommerce business acceleration. He was formerly the executive vice president of Econsultancy.com, has over 15 years' experience in creative and media and another 20 years' experience helping global companies define their digital strategy and build digital centres of excellence to support digital transformation.

Section - ONE: The Digital-native Organization;


Chapter - 00: Introduction;
Chapter - 01: The Key Forces for Change;
Chapter - 02: How Digital Disrupts;
Chapter - 03: What’s Stopping You?;
Chapter - 04: Defining Digital Transformation;


Section - TWO: Velocity;


Chapter - 05: Operating in the ‘Ambiguity Zone’;
Chapter - 06: Digital-native Processes;
Chapter - 07: The Agile Innovation Process;


Section - THREE: Focus;


Chapter - 08: The Role of Vision and Purpose;
Chapter - 09: Agile Strategy and Planning;
Chapter - 10: Linking Strategy to Execution;


Section - FOUR: Flexibility;


Chapter - 11: Agile Structures and Resourcing;
Chapter - 12: Scaling Agility;
Chapter - 13: Building the Culture to Move Fast;
Chapter - 14: A Blueprint for Flexibility – Autonomy, Mastery and Purpose;
Chapter - 15: Digital-native Talent;


Section - FIVE: The Transformation Journey;