Microeconomics and Behaviour

Edward J. Cartwright is a Reader in Economics at the University of Kent. He received a B.A. in mathematics and economics at the University of Durham, and an M.Sc. and Ph.D. in economics from the University of Warwick. After spending one year as a postdoctoral student at Universite Paris 1, he began his teaching career at the University of Kent. His research has focused on cooperation and coordination in economic and social behaviour. He is the author of an advanced level textbook, Behavioral Economics.

Robert H. Frank is the Henrietta Johnson Louis Professor of Management, a Professor of Economics at Cornell's Johnson Graduate School of Management and a Distinguished Senior Fellow at Demos. For more than a decade, his "Economic View" column appeared monthly in The New York Times. He received his B.S. in mathematics from Georgia Tech, then taught math and science for two years as a Peace Corps Volunteer in rural Nepal. He holds an M.A. in statistics and a Ph.D. in economics, both from the University of California at Berkeley. His papers have appeared in the American Economic Review, Econometrica, Journal of Political Economy, and other leading professional journals.

PART 1: Introduction 1. Thinking Like an Economist 2. Supply and Demand3. Game TheoryPART 2: The Theory of Consumer Behaviour4. Rational Consumer Choice5. Individual and Market Demand6. Applications of Rational Choice and Demand Theories7. Choice under Uncertainty and the Economics of Information 8. Explaining Tastes: The Importance of Altruism and Other Non-Egoistic Behaviour 9. Cognitive Limitations and Consumer BehaviourPART 3: The Theory of the Firm and Market Structure 10. Production 11. Costs 12. Perfect Competition 13. Monopoly 14. Imperfect Competition PART 4: Factor Markets 15. Labour 16. Capital PART 5: Externalities, Public Goods and Welfare 17. General Equilibrium and Market Efficiency 18. Externalities, Property Rights and the Coase Theorem 19. Government