Airline Operations and Management
Routledge (Verlag)
978-1-138-23753-7 (ISBN)
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The primary audiences for this textbook are both senior and graduate students of airline management, but it should also be useful to entry and junior level airline managers and professionals seeking to expand their knowledge of the industry beyond their own functional area.
Gerald N. Cook is Adjunct Professor in the College of Business at Embry-Riddle Aeronautical University. He obtained his Bachelor of Science in professional pilot technology and Master of Science in Management from Purdue University and Doctor of Business Administration from Nova Southeastern University. He enjoyed a long airline career as a pilot and in various flight operations management positions at several airlines. Dr. Cook is retired from Spirit Airlines. Bruce G. Billig is Adjunct Assistant Professor in the College of Aeronautics at Embry-Riddle Aeronautical University. He holds a Bachelor of Science in electrical engineering from the U.S. Air Force Academy and a Master of Aeronautical Science degree from Embry-Riddle. He retired from the Air Force as a Command Pilot in 1997 and is currently a captain in his 18th year at Southwest Airlines.
1. Historical Perspective 2. Supply and Demand for Air Transportation 3. Route Structure 4. Product Offering 5. Flight Schedule Development and Control 6. Economics and Finance 7. Pricing and Revenue Management 8. Distribution 9. International Air Transportation and Public Policy 10. Looking Ahead
Erscheinungsdatum | 28.02.2017 |
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Zusatzinfo | 18 Tables, black and white; 46 Line drawings, black and white; 84 Halftones, black and white; 130 Illustrations, black and white |
Verlagsort | London |
Sprache | englisch |
Maße | 156 x 234 mm |
Gewicht | 670 g |
Themenwelt | Technik ► Luft- / Raumfahrttechnik |
Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management | |
ISBN-10 | 1-138-23753-1 / 1138237531 |
ISBN-13 | 978-1-138-23753-7 / 9781138237537 |
Zustand | Neuware |
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