Media Corporate Entrepreneurship
Springer Verlag, Singapore
978-981-10-2121-3 (ISBN)
The book presents case studies from major transnational media companies, highlights the industry specific characteristics of corporate entrepreneurship, and thus contributes to understanding the links between new business venturing and certain particular industries, so as to further explore the industry specific characteristics of entrepreneurship.
This book also suggests a new approach to integrate economic and management theories for the study of media corporate entrepreneurship; while the two sets of theories are conflicting with each other, the book proposes a contingent model to reconcile different theories. This is an innovative approach and will be a valuable starting point to construct an interdisciplinary theoretical framework for new media business studies.
Dr. Min Hang is an associate professor of Media Management and Economics at Tsinghua University, one of the leading institutions in China. She directs an international business journalism program and a research institute on global media business studies at Tsinghua. Specialized in media management, she is the author of a number of books, book chapters and journal articles on new media studies, management and economics in media and cultural industries and global business journalism.
Media Corporate Venturing: Challenges and Research Issues.- Media Industries and New Business Opportunities.- Corporate Venturing and Organizational Decisions.- Media Case Study Strategy.- Internet Business Venturing and Mobile Media Venturing in News Corporation.- Internet Business Venturing in the New York Times Company.- FIOS TV Venturing and Online Gaming Business Venturing in Verizon Communications.- Mobile Distributing Consumer Media Venturing in YouTube- Webcasting Business Venturing in China Telecom.- Greenhouse Venturing in the Reuters.- Theoretical and Practical Implications for Corporate Venturing.- Media Managerial Implications.
Erscheinungsdatum | 01.11.2016 |
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Reihe/Serie | Media Business and Innovation |
Zusatzinfo | 16 Illustrations, black and white; X, 172 p. 16 illus. |
Verlagsort | Singapore |
Sprache | englisch |
Maße | 155 x 235 mm |
Themenwelt | Sozialwissenschaften ► Kommunikation / Medien ► Journalistik |
Sozialwissenschaften ► Kommunikation / Medien ► Kommunikationswissenschaft | |
Sozialwissenschaften ► Kommunikation / Medien ► Medienwissenschaft | |
Sozialwissenschaften ► Soziologie | |
Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
Wirtschaft ► Betriebswirtschaft / Management ► Spezielle Betriebswirtschaftslehre | |
Schlagworte | Corporate venturing • Industry Organizational Theories • Integrated Theoretical Framework • Media Entrepreneurship • Media Management • New Media Creation • Resource-Based Theories • Theories Reconciliation • Transnational Media Companies • Venturing Organizational Decisions |
ISBN-10 | 981-10-2121-X / 981102121X |
ISBN-13 | 978-981-10-2121-3 / 9789811021213 |
Zustand | Neuware |
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