Intellectual Property Rights Management

Rookies, Dealers and Strategists

L. Alkaersig, K. Beukal, T. Reichstein (Autoren)

Buch | Softcover

195 Seiten

2015 | 1st ed. 2015
Palgrave Macmillan (Verlag)
978-1-349-50053-6 (ISBN)

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This book explores how the entire toolbox of intellectual property (IP) protection and management are successfully combined and how firms generate value from IP. It provides a framework of archetypes which firms will be able to self-identify with and which will allow companies to focus on the IP and IP Management issues most relevant to them.

Lars Alkærsig is Assistant Professor in the Department of Management Engineering at Technical University of Denmark. Karin Beukel is Assistant Professor of Innovation and Entrepreneurship in the Department of Food and Resources Economics at Copenhagen University, Denmark. Toke Reichstein is Professor in the Department of Innovation and Organizational Economics at Copenhagen Business School, Denmark.

1. Introduction 2. IP Archetypes – Rookies, Strategists, Dealers and Strategic Dealers 3. The IP Rookie 4. The IP Dealer 5. The IP Strategist 6. The IP Strategic Dealer 7. IP Strategy 8. Markets for IP 9. IP Archetypes and Demographics 10. IP and Economic Performance Exercises

Erscheinungsdatum	26.05.2016
Zusatzinfo	XVII, 195 p.
Verlagsort	Basingstoke
Sprache	englisch
Maße	140 x 216 mm
Themenwelt	Recht / Steuern ► EU / Internationales Recht
	Recht / Steuern ► Öffentliches Recht
	Recht / Steuern ► Privatrecht / Bürgerliches Recht ► Medienrecht
	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
Schlagworte	Intellectual Property • IP • Management • Strategy
ISBN-10	1-349-50053-4 / 1349500534
ISBN-13	978-1-349-50053-6 / 9781349500536
Zustand	Neuware