Valuable Content Marketing
Kogan Page Ltd (Verlag)
978-0-7494-7934-3 (ISBN)
WINNER: Small Business Book Awards 2016 - Community Choice - Social Media Category
WINNER: Small Business Book Awards 2014 - Community Choice - Marketing Category (1st edition)
Make sense of content marketing in the digital world with this award-winning, practical guide to using content to grow your business and raise your brand.
From websites, white papers and blogs to tweets, newsletters and video, content is king in the digital world, now more than ever before. Get it right and you have a huge opportunity to connect with clients and customers in ways they appreciate and trust - they will be knocking at your door wanting to do business with you.
Valuable Content Marketing shows you how to create and share the type of information that clients, customers and search engines really want - on your website, using social media and through more traditional methods. Including new ideas and examples, step-by-step action lists, quick tips and goal-driven chapter summaries, this fully revised second edition will show you how to get better results from your marketing efforts with valuable content that really works.
Whether you are starting a business or aiming to grow, this book makes understanding the key concepts easier than ever, providing inspiration from small companies like software development from Desynit to household names like HSBC.
Sonja Jefferson shows you what to write. A content marketing consultant and trainer with a background in professional sales, she founded Valuable Content, which helps business owners get their message across in the right way. She reaches the heart of the message, producing and sharing the right type of information to help a business grow. Sharon Tanton shows you how to write. Creative Director at Valuable Content, she is a copywriter with a background in crafting stories. Working in radio, television, magazine features and internal communications, she helps companies convey their message in a way that audiences appreciate.
Chapter - 00: Introduction;
Section - ONE: Why valuable content?;
Chapter - 01: Buying has changed. Has your marketing caught up?;
Chapter - 02: What is valuable content and why does it win you business?;
Chapter - 03: Guiding principles for your valuable content ;
Section - TWO: What valuable content?;
Chapter - 04: Blogging;
Chapter - 05: Social media;
Chapter - 06: Email newsletters;
Chapter - 07: Search engine optimization;
Chapter - 08: Deeper written content, e-books, white papers, SlideShares and published books;
Chapter - 09: Video, audio, infographics and more;
Chapter - 10: Widen your reach: PR, guest blogging, events and paid Advertising;
Section - THREE: How to supercharge your business with valuable content;
Chapter - 11: Pulling together a valuable content strategy;
Chapter - 12: Making your website valuable;
Chapter - 13: How to write valuable content;
Chapter - 14: How to sell with valuable content:
Chapter - 15: Winning the challenge of constant content generation;
Chapter - 16: Troubleshooting Q&A: answers to the big content questions;
Chapter - 17: Conclusion and your new manifesto for marketing people love
| Erscheinungsdatum | 01.05.2016 |
|---|---|
| Verlagsort | London |
| Sprache | englisch |
| Maße | 164 x 242 mm |
| Gewicht | 651 g |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb |
| Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management | |
| ISBN-10 | 0-7494-7934-5 / 0749479345 |
| ISBN-13 | 978-0-7494-7934-3 / 9780749479343 |
| Zustand | Neuware |
| Haben Sie eine Frage zum Produkt? |
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