Events Management

Dr. Nicole Ferdinand is Programme Lead (Postgraduate Hospitality, Tourism and Events Management) at the Oxford School of Hospitality Management, Oxford Brookes University. The focus of Nicole’s research is concerned with how festival organizations use networks to move through international markets and respond to local policy conditions. She also maintains an interest in a number of subject domains that support this topic including technological developments such as big data and artificial intelligence, futures studies, project management, experiential marketing, and entrepreneurship. She has led and supported a number of funded projects to support this work including Carnival Futures (funded by King’s Cultural Institute, 2013/14), the Festival Impact Monitor (funded by Bournemouth University, 2014/15), and the Serviced & Networked Artificial Intelligence Project for Destination Competitiveness (funded by Ulster University, 2018). This research is showcased throughout the textbook Events Management: An International Approach, which she co-edits with Dr. Paul J. Kitchin and is published by Sage Publications. Nicole regularly publishers in leading peer-reviewed journals in a number of fields. These include: Annals of Tourism Research, Event Management, Journal of Marketing Management, Thunderbird International Business Review, Tourism Management and Tourism Management Perspectives.  To support her research impact, Nicole is also a regular keynote speaker and presenter for public and private sector organizations, which have included: Meeting Professionals International (Finland Chapter), Meeting and Events Australia, and the Victoria and Albert Museum. Topics on which she provides expertise range from event management and evaluation to Caribbean carnivals and other diaspora festivals. In addition to her teaching, research, and public speaking, Nicole engages in professional practice with event and festival organizations. She is currently a non-executive director for b-Side, an internationally recognized and locally loved arts organization based in Portland, Dorset in the United Kingdom.     Paul J. Kitchin is Senior Lecturer in Sport Management and Head of School at the School of Sport, Ulster University.

PART ONE: INTRODUCING AN INTERNATIONAL APPROACH TO EVENTS MANAGEMENT
Chapter 1: Understanding International Events - Nicole Ferdinand, Stephen J. Shaw and Emelie Forsberg
Chapter 2: The International Events Environment - Nicole Ferdinand, Simone Wesner and Yi-Fang Wang
PART TWO: INTERNATIONAL EVENTS MANAGEMENT IN PRACTICE
Chapter 3: Event Design - Nazia Ali, Nicole Ferdinand and Michael Chidzey
Chapter 4: Managing Event Projects - Nigel L. Williams
Chapter 5: Building an Events Team - Bruce Johnson
Chapter 6: Event Marketing - Rumen Gechev
Chapter 7: Event Sponsorship - Paul J. Kitchin
Chapter 8: Financing Events - Paul J. Kitchin and Rob Wilson
Chapter 9: Risk Management - Brent W. Ritchie and Sacha Reid
Chapter 10: Event Evaluation - Jo-anne Tull and Nigel L. Williams
PART THREE: CONTEMPORARY ISSUES IN INTERNATIONAL EVENTS MANAGEMENT
Chapter 11: Social Media and Events - Alessandro Inversini and Nigel L. Williams
Chapter 12: The Sustainability Agenda and Events - Elena Cavagnaro, Albert Postma and Marisa P. de Brito
Chapter 13: A Strategic Approach to International Event Tourism - Adrian Devine and Frances Devine
Chapter 14: The Future of International Events - Nicole Ferdinand, Albert Postma and Christian White