Encyclopedia of E-Commerce Development, Implementation, and Management -

Encyclopedia of E-Commerce Development, Implementation, and Management

In Lee (Herausgeber)

Buch | Hardcover
2375 Seiten
2016 | 3 Volume Set
Idea Group,U.S. (Verlag)
978-1-4666-9787-4 (ISBN)
2.889,95 inkl. MwSt
Highlights crucial topics relating to effective business models, managerial strategies, promotional initiatives, development methodologies, and end-user considerations in the online commerce sphere. This multi-volume encyclopaedia emphasizes emerging research on up-and-coming topics such as social commerce, the Internet of Things, online gaming, digital products, and mobile services.
The convenience of online shopping has driven consumers to turn to the internet to purchase everything from clothing to housewares and even groceries. The ubiquity of online retail stores and availability of hard-to-find products in the digital marketplace has been a catalyst for a heighted interest in research on the best methods, techniques, and strategies for remaining competitive in the era of e-commerce.

The Encyclopedia of E-Commerce Development, Implementation, and Management is an authoritative reference source highlighting crucial topics relating to effective business models, managerial strategies, promotional initiatives, development methodologies, and end-user considerations in the online commerce sphere. Emphasizing emerging research on up-and-coming topics such as social commerce, the Internet of Things, online gaming, digital products, and mobile services, this multi-volume encyclopedia is an essential addition to the reference collection of both academic and corporate libraries and caters to the research needs of graduate-level students, researchers, IT developers, and business professionals..

In Lee, Western Illinois University, USA.

Erscheinungsdatum
Verlagsort Harrisburg, PA
Sprache englisch
Maße 152 x 229 mm
Gewicht 7000 g
Themenwelt Informatik Office Programme Outlook
Wirtschaft Betriebswirtschaft / Management Marketing / Vertrieb
ISBN-10 1-4666-9787-3 / 1466697873
ISBN-13 978-1-4666-9787-4 / 9781466697874
Zustand Neuware
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