Competing in the Age of Digital Convergence

David B. Yoffie is the Max and Doris Starr Professor of International Business Administration at Harvard Business School.

Preface and Acknowledgments 1. Introduction CHESS and Competing in the Age of Digital Convergence by David B. Yoffie 2. The Computer Industry The First Half-Century by Alfred D. Chandler, Jr. 2. Sun Wars Competition within a Modular Cluster, 1985-1990 by Carliss Y. Baldwin and Kim B. Clark 4. Winners and Losers Industry Structure in the Converging World of Telecommunications, Computing, and Entertainment by David J. Collis, P. William Bane, and Stephen P. Bradley 5. What Does Industry Convergence Mean? By Shane Greenstein and Tarun Khanna 6. Creating Value and Setting Standards The Lessons of Consumer Electronics for Personal Digital Assistants byAnita M. McGahan, Leslie L. Vadasz, and David B. Yoffie 7. Larger Firms' Demand for Computer Products and Services Competing Market Models, Inertia, and Enabling Strategic Change by Timothy E. Bresnahan and Garth Saloner 8. Patent Scope and Emerging Industries Biotechnology, Software, and Beyond by Josh Lerner and Robert P. Merges 9. Alliance Clusters in Multimedia Safety Net or Entanglement? by Benjamin Gomes-Casseres and Dorothy Leonard-Barton 10. Beyond the Waterfall Software Development at Microsoft by Michael A. Cusumano and Stanley A. Smith 11. Managing Chaos System-Focused Product Development in the Computer and Multimedia Environment by Marco Iansiti Index About the Contributors About the Authors