The Pursuit of Pleasure – Overcoming a Civilizational Challenge
ibidem-Verlag, Jessica Haunschild u Christian Schon
978-3-8382-0960-9 (ISBN)
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Arsen Dallan is an expert in behavioral marketing and former vice-president of the MSK insurance group. He is the author of several books, with articles published in leading business magazines, and a frequent guest on television programs. Dallan graduated from Russian State Oil University in 2006, majored in oil sector construction economics, and earned his Ph.D in 2009. Karlen Dallakyan is the head of the department of philosophy at the State University of Law in Ufa.
Acknowledgments Introduction 1. Nature and Essence of the Pleasure Phenomenon 2. Place and Role of Pleasure in Behavioral Marketing 3. Evolution of Culture and Pleasure 4. Pleasure in the Age of Mass Consumption 5. The Ultimatum of Pleasure. Consumer Capitalism vs Humanistic Culture 6. How to Rise Above Pleasure 7. Traps of Pleasure 8. What will happen when we rise above Pleasure Conclusion
| Erscheinungsdatum | 03.12.2016 |
|---|---|
| Verlagsort | Stuttgart |
| Sprache | englisch |
| Maße | 148 x 210 mm |
| Gewicht | 666 g |
| Themenwelt | Geisteswissenschaften ► Philosophie ► Ethik |
| Geisteswissenschaften ► Philosophie ► Philosophie des Mittelalters | |
| Geisteswissenschaften ► Psychologie ► Sozialpsychologie | |
| Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
| ISBN-10 | 3-8382-0960-5 / 3838209605 |
| ISBN-13 | 978-3-8382-0960-9 / 9783838209609 |
| Zustand | Neuware |
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