Why Games are Good for Business

Helen Routledge is one of Europe's leading designers of Serious Games and a regular speaker at international industry events. With a background and passion in behavioral sciences and psychology Helen has over a decade of experience in applying behavioral and cognitive theories to highly-interactive Serious Games. Helen's knowledge of psychology and game mechanics has been applied to an incredibly varied range of solutions including team building, leadership, sales training, IT security, and disease control across many verticals such as corporate training defence, health care, education, and maritime sectors. An avid blogger and writer on the subject of Serious Games design, Helen's experience has gained her credibility and a name within the industry as one of the leaders, innovators, and entrepreneurs within the sector.