Scenario Planning - Revised and Updated - Mats Lindgren, H. Bandhold

Scenario Planning - Revised and Updated

The Link Between Future and Strategy
Buch | Softcover
204 Seiten
2009 | 1st ed. 2009
Palgrave Macmillan (Verlag)
978-1-349-36782-5 (ISBN)
59,95 inkl. MwSt
Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long-term competition and performance. The authors have drawn upon examples and case studies to develop a new model for scenario planning that is closely integrated with strategy and innovation.

MATS LINDGREN is founding partner and CEO of Kairos Future Group, the leading future strategist in Northern Europe, where he heads is research division. He is a frequent international speaker on various topics and has spoken in more than 15 countries in Europe, North America and Asia, including US, UK, Spain, France, China, Japan and India. He is author or co-author of more than a dozen books, including The MeWe Generation (Bookhouse Publishing 2005) and Beyond Mobile (Palgrave Macmillan, 2002). He holds a doctoral degree in business administration and specializes in strategic management in turbulent business environments.   HANS BANDHOLD is a senior partner at Kairos Future and head of its strategy division. He has a broad experience of helping public and private organizations with future analysis and strategic orientation. Hans is the architect behind TAIDA-Lab, a unique setting where executives together with future strategists identify and evaluate strategies that meet future demands. He is also a frequent speaker and teacher within the area of scenario planning.

List of Figures List of Tables Foreword Introduction Why is Scenario Planning Needed?: Some Reasons from the field of Strategy Research Scenario Planning: An Introductory Overview Scenario Planning in Practice The Principles of Scenario Thinking The Principles of Strategic Thinking Appendix I Appendix II Notes Kairos Future References Further Reading Index

Erscheinungsdatum
Zusatzinfo XII, 204 p.
Verlagsort Basingstoke
Sprache englisch
Maße 155 x 235 mm
Themenwelt Wirtschaft Betriebswirtschaft / Management Projektmanagement
Wirtschaft Betriebswirtschaft / Management Unternehmensführung / Management
Wirtschaft Volkswirtschaftslehre Mikroökonomie
ISBN-10 1-349-36782-6 / 1349367826
ISBN-13 978-1-349-36782-5 / 9781349367825
Zustand Neuware
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