Citizen Coke
The Making of Coca-Cola Capitalism
Seiten
2017
WW Norton & Co (Verlag)
978-0-393-35334-1 (ISBN)
WW Norton & Co (Verlag)
978-0-393-35334-1 (ISBN)
"Citizen Coke demostrate[s] a complete lack of understanding about…the Coca-Cola system—past and present." —Ted Ryan, the Coca-Cola Company
By examining “the real thing” ingredient by ingredient, this brilliant history shows how Coke used a strategy of outsourcing and leveraged free public resources, market muscle, and lobbying power to build a global empire on the sale of sugary water. Coke became a giant in a world of abundance but is now embattled in a world of scarcity, its products straining global resources and fueling crises in public health.
By examining “the real thing” ingredient by ingredient, this brilliant history shows how Coke used a strategy of outsourcing and leveraged free public resources, market muscle, and lobbying power to build a global empire on the sale of sugary water. Coke became a giant in a world of abundance but is now embattled in a world of scarcity, its products straining global resources and fueling crises in public health.
Bartow J. Elmore teaches environmental and business history at The Ohio State University. For Seed Money, he received the J. Anthony Lukas Work-in-Progress Award and a New America fellowship. He lives with his family in Columbus, Ohio.
Erscheinungsdatum | 10.01.2017 |
---|---|
Zusatzinfo | 8 pages of illustrations |
Verlagsort | New York |
Sprache | englisch |
Maße | 140 x 211 mm |
Gewicht | 402 g |
Themenwelt | Geschichte ► Teilgebiete der Geschichte ► Wirtschaftsgeschichte |
Technik | |
Wirtschaft ► Volkswirtschaftslehre | |
ISBN-10 | 0-393-35334-6 / 0393353346 |
ISBN-13 | 978-0-393-35334-1 / 9780393353341 |
Zustand | Neuware |
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