Business and Professional Communication
Pearson (Verlag)
978-0-13-423842-5 (ISBN)
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Real business examples and fundamental skill building
Business and Professional Communication places a strong emphasis on presentations in business settings to better prepare students for the realities of daily career life. Jim DiSanza and Nancy Legge’s comprehensive topic coverage offers clear guidance for all communication practices in businesses and organizations. Centered on the notion that business communication can influence the interpretation of issues and events, the Sixth Edition provides students with practical tips, contemporary applications, and a survey of the relevant contexts for business and professional communication.
NOTE: This ISBN is for a Pearson Books a la Carte edition: a convenient, three-hole-punched, loose-leaf text. In addition to the flexibility offered by this format, Books a la Carte editions offer students great value, as they cost significantly less than a bound textbook.
James R. DiSanza received his Ph.D. from Penn State University and is currently Chair of the James E. Rogers Department of Communication, Media, and Persuasion at Idaho State University. Dr. DiSanza teaches courses in leadership, business and professional communication, conflict management, and management communication. His research interests are in persuasive attack and image repair communication. Nancy J. Legge received her Ph.D. from Penn State University and is currently a professor in the James E. Rogers Department of Communication, Media, and Persuasion at Idaho State University. Dr. Legge teaches courses in image management, persuasion, the rhetoric of popular culture, and rhetorical criticism. She is the Editor of Relevant Rhetoric: A New Journal of Rhetorical Studies. Her research interests are in persuasive attack, image repair, and the rhetoric of popular culture.
1. The Role of Communication in Business and the Professions
PART I – DYADIC AND GROUP COMMUNICATION
2. Listening and Feedback in Organizational Relationships
3. Communicating in Organizational Groups and Teams
4. Interpersonal Politics and Power in Communication
5. Professional Interviews
PART II – CREATING A PROFESSIONAL PRESENTATION
6. Considering Audience Feedback
7. Preparing and Delivering Presentations
8. Creating and Using Visual Aids
PART III – TYPES OF BUSINESS AND PROFESSIONAL PRESENTATIONS
9. Technical Presentations
10. Proposal Presentations
11. Sales Presentations
12. Risk Communication
13. Crisis Communication
| Erscheinungsdatum | 02.09.2016 |
|---|---|
| Sprache | englisch |
| Maße | 100 x 100 mm |
| Gewicht | 100 g |
| Themenwelt | Kunst / Musik / Theater ► Theater / Ballett |
| Wirtschaft ► Betriebswirtschaft / Management | |
| ISBN-10 | 0-13-423842-7 / 0134238427 |
| ISBN-13 | 978-0-13-423842-5 / 9780134238425 |
| Zustand | Neuware |
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