Social Movements for Good (eBook)
224 Seiten
John Wiley & Sons (Verlag)
978-1-119-13342-1 (ISBN)
Social Movements for Good is a guidebook for driving change, by taking advantage of the social "currency" that makes movements go viral. Author Derrick Feldmann has spent a career showing organizations how to best reach donors, activists, and employees, and engage a new generation of supporters. In this book, he shares his secrets alongside the stories of today's most successful social good movements by companies and nonprofits. You'll learn about the leaders behind these movements, the individuals who responded, and the approaches that made it work. Modern social movements operate within a new paradigm, and this informative guide walks you through how these movements are created, why people get on board, and the strategy and support network that must be in place for it to succeed.
Just going viral isn't enough to make a movement successful--there must be a plan, and the right people with the right skills to follow through with the execution. This book shows you who you need on your side, what they need to do their jobs, and which tools and methods are proving most effective every day.
* Read the stories of today's most successful social good movements
* Understand how modern social movements are created
* Learn how to truly activate a new generation of activists and supporters
* Formulate an approach that makes the public respond to your issue
Effective social movements don't arise by accident. People don't spontaneously come together and effect real change. If you want your movement to succeed, you need a solid strategy and the tools to follow through. Social Movements for Good is your roadmap to viral success and the advancement of your cause.
DERRICK FELDMANN is a sought-after speaker, researcher, and advisor in cause engagement. He founded Achieve to help organizations address their most pressing issues through research and data-driven, strategically designed fundraising and awareness campaigns. Feldmann is the co-author of the book Cause for Change: The Why and How of Nonprofit Millennial Engagement from Wiley.
Preface
Acknowledgements
About the Author
Chapter One The Movement for Good
Social Movements - The Power of the People
Chapter Two Empathy
The Why Behind Social Movement Participation
Viewpoint -- Social Movement Builder
James Coan, University of Virginia
Chapter Three From Belong to Owning a Movement
How People Engage With Movements Today
Viewpoint -- Social Movement Builder
Adam Braun, Pencils of Promise
Chapter Four Creating a Narrative to Believe In
Social Movement Messaging
Viewpoint -- Social Movement Builder
Azita Ardanaki, Love Social
Chapter Five Letting My Passion Be Heard Through a Sign
Social Movement Symbolism
Viewpoint -- Social Movement Builder
Jay Coen Gilbert, B Lab and B Corporation
Chapter Six The Business of Doing Good
Companies and Social Movements
Viewpoint -- Social Movement Builder
Kim Jordan, New Belgium Brewing Brewing Company
Chapter Seven Delivering Hope Abroad
International Social Movements
Viewpoint -- Social Movement Builder
Shea and Raan Parton, Apolis
Chapter Eight The Creative Behind a Movement
Creative Approaches to Social Movements
Viewpoint -- Social Movement Builder
Joe Rospar, Blue State Digital
Chapter Nine Using Leaders for Social Movements
College Based Social Movements
Viewpoint -- Social Movement Builder
THON Volunteer
Chapter Ten The Power of the Network
Peer Engagement in Social Movements
Viewpoint -- Social Movement Builder
Scott Harrison, Charity Water
Chapter Eleven #
Hashtag Activism for Social Movements
Viewpoint -- Social Movement Builder
Mallory Brown, World Clothes Line
Conclusion
Notes
Index
| Erscheint lt. Verlag | 21.1.2016 |
|---|---|
| Sprache | englisch |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb |
| Wirtschaft ► Betriebswirtschaft / Management ► Planung / Organisation | |
| Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management | |
| Schlagworte | Business & Management • Gemeinnützige Organisationen • Gemeinnützige Organisationen / Marketing u. Kommunikation • Gemeinnützige Organisationen • Gemeinnützige Organisationen / Marketing u. Kommunikation • Non-Profit Organizations • Non-Profit Organizations / Marketing & Communications • Wirtschaft • Wirtschaft u. Management |
| ISBN-10 | 1-119-13342-4 / 1119133424 |
| ISBN-13 | 978-1-119-13342-1 / 9781119133421 |
| Haben Sie eine Frage zum Produkt? |
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