Managerial Economics and Strategy, Global Edition + MyLab Economics with Pearson eText (Package)
2018
|
2nd edition
Pearson Education Limited
978-1-292-15924-9 (ISBN)
Pearson Education Limited
978-1-292-15924-9 (ISBN)
For courses in Managerial Economics. This package includes MyEconLab(R) A Problem-based Approach that Uses Modern Theories and Real-world Examples Managerial Economics and Strategy uses real--world issues and examples to illustrate how economic principles impact business decisions. Emphases on agency and contract theory, managerial behavioral economics, game theory, and pricing are especially valuable to future managers. In-text examples and boxed mini--cases use actual data to illustrate the use of basic economic models, while Q&As pose important managerial or economic problems and demonstrate a step-by-step approach to solving them. The Second Edition has been fully revised and updated to reflect new supply-and-demand curves and include discussions of corporate social responsibility, opportunistic behavior, and innovation. It also features new learning objectives, examples, end-of-chapter questions, and spreadsheet exercises. This package includes MyEconLab, an online homework, tutorial, and assessment program designed to work with this text to personalize learning and improve results.
With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts. MyEconLab should only be purchased when required by an instructor. Please be sure you have the correct ISBN and Course ID. Instructors, contact your Pearson representative for more information.
With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts. MyEconLab should only be purchased when required by an instructor. Please be sure you have the correct ISBN and Course ID. Instructors, contact your Pearson representative for more information.
1. Introduction
2. Supply and Demand
3. Empirical Methods for Demand Analysis
4. Consumer Choice
5. Production
6. Costs
7. Firm Organization and Market Structure
8. Competitive Firms and Markets
9. Monopoly
10. Pricing with Market Power
11. Oligopoly and Monopolistic Competition
12. Game Theory and Business Strategy
13. Strategies over Time
14. Managerial Decision Making Under Uncertainty
15. Asymmetric Information
16. Government and Business
17. Global Business
Answers to Selected Questions
Definitions
References
Sources for Managerial Problems, Mini-Cases, and Managerial Implications
Index
Credits
Erscheint lt. Verlag | 23.4.2018 |
---|---|
Verlagsort | Harlow |
Sprache | englisch |
Maße | 205 x 255 mm |
Gewicht | 1200 g |
Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management |
ISBN-10 | 1-292-15924-3 / 1292159243 |
ISBN-13 | 978-1-292-15924-9 / 9781292159249 |
Zustand | Neuware |
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