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International Business: The New Realities, Global Edition -- MyLab Management with Pearson eText

Freischaltcode
4 Seiten
2016 | 4th edition
Pearson Education Limited (Hersteller)
978-1-292-15286-8 (ISBN)
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PART I. FOUNDATION CONCEPTS
1. Introduction: What Is International Business?
2. Globalization of Markets and the Internationalization of the Firm
3. Organizational Participants That Make International Business Happen
PART II. THE ENVIRONMENT OF INTERNATIONAL BUSINESS
4. The Cultural Environment of International Business
5. Ethics, Sustainability, and Corporate Social Responsibility in International Business
6. Theories of International Trade and Investment
7. Political and Legal Systems in National Environments
8. Government Intervention in International Business
9. Regional Economic Integration
10. Understanding Emerging Markets
11. The International Monetary and Financial Environment
PART III. STRATEGY AND OPPORTUNITY ASSESSMENT
12. Strategy and Organization in the International Firm
13. Global Market Opportunity Assessment
PART IV. ENTERING AND OPERATING IN INTERNATIONAL MARKETS
14. Exporting and Countertrade
15. Foreign Direct Investment and Collaborative Ventures
16. Licensing, Franchising, and Other Contractual Strategies
17. Global Sourcing
PART V. FUNCTIONAL AREA EXCELLENCE
18. Marketing in the Global Firm
19. Human Resource Management in the Global Firm
20. Financial Management and Accounting in the Global Firm

Verlagsort Harlow
Sprache englisch
Maße 129 x 174 mm
Gewicht 24 g
Themenwelt Wirtschaft Betriebswirtschaft / Management Unternehmensführung / Management
ISBN-10 1-292-15286-9 / 1292152869
ISBN-13 978-1-292-15286-8 / 9781292152868
Zustand Neuware
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