Nonprofit Fundraising 101 - Darian Rodriguez Heyman

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Nonprofit Fundraising 101 (eBook)

A Practical Guide to Easy to Implement Ideas and Tips from Industry Experts

Darian Rodriguez Heyman (Autor)

eBook Download: EPUB

2015 | 1. Auflage
368 Seiten
Wiley (Verlag)
978-1-119-10056-0 (ISBN)

Lese- und Medienproben

Ebook-Leseprobe (EPUB)

Raise more money for your cause! Based on expert advice and insights from a variety of respected industry experts, Nonprofit Fundraising 101 is an essential text for nonprofit professionals, volunteers, activists, and social entrepreneurs who want to leverage best practices to promote their cause. Built upon the success of the best-selling Nonprofit Management 101, this easy to digest book provides practical, comprehensive guidance for nonprofit fundraising around the globe. With tips and tools, expert advice, and real-world insights from almost fifty industry leaders, this robust resource addresses the entire spectrum of fundraising for nonprofits, including: Planning, hiring, and tracking progress Individual donors, major gifts, events, and direct mail Board and volunteer engagement Foundation and government grants Corporate partnerships Online and email fundraising Social media and mobile crowdfunding Earned income and social enterprise Written by and for front line practitioners and geared towards a global audience of emerging and established leaders, this field guide offers step-by-step formulas for success. Nonprofit Fundraising 101 features a foreword by fundraising guru and Soul of Money author Lynne Twist, insights from notable non-profit professionals such as CNN's Van Jones, and an afterword by Kiva.org Co-Founder & President Premal Shah. This book also provides indispensible ideas and diverse case studies ranging from grassroots efforts to the ALS Ice Bucket Challenge, and advice for organizations of all sizes and focus. Chapters are brief and easily digestible, featuring extensive resources for additional learning, concrete best practices, and pitfalls to avoid. Enjoy this must-read manual to learn tried and true ways to raise more money for your cause, nonprofit, or charity.

DARIAN RODRIGUEZ HEYMAN is an accomplished fundraiser, social entrepreneur, and author. His work "helping people help" started during his five-year tenure as Executive Director of Craigslist Foundation, where he launched their Nonprofit Boot Camp. He edited the bestselling book, Nonprofit Management 101: A Complete and Practical Guide for Leaders and Professionals (Wiley), after which he co-founded the global conference series Social Media for Nonprofits. He also co-founded Sparrow: Mobile for All and served as a Commissioner for the Environment for the City & County of San Francisco. He is a frequent keynote speaker at nonprofit, fundraising, youth leadership, and environmental events around the globe and thrives on connecting social change leaders to the best practices, resources, and contacts needed to maximize impact.

About the Book

Acknowledgements

Foreword: Discovering what it Means to be a Fundraiser
Lynne Twist

About Lynne Twist

PART 1: PLANNING FOR SUCCESS & PREPARING YOUR TEAM

Creating a Fundraising Plan

Introduction

About The Expert

Hiring & Training Development Staff

Introduction

About The Expert

Engaging Your Board

Introduction

About The Expert

Volunteer Fundraising

Introduction

About The Expert

PART TWO: BUILDING YOUR TOOLKIT & TRACKING PROGRESS

Prospecting & Donor Research

Introduction

About The Expert

Donor Databases & CRM

Introduction

About The Experts

Measuring Impact: Data, Stories, & Organizational Dashboards

Introduction

About The Expert

PART THREE: INDIVIDUAL DONORS

Grassroots Fundraising: Building Your Donor Pyramid

Introduction

About The Expert

Major Donors: Building Relationships, Making the Ask, and Stewardship

Introduction

About The Expert

Direct Mail: The Ins & Outs

Introduction

About The Expert

Year-End, Annual Appeals, & Membership Campaigns

Introduction

About The Expert

Event-Based Fundraising

Introduction

About The Experts

Runs, Walks, & Rides: Community-Based Fundraising

Introduction

About The Expert

Fundraising Across the Generations: Millennials, Baby Boomers, & More

Introduction

About The Experts

PART FOUR: ONLINE FUNDRAISING

Maximizing Website Donations

Introduction

About The Expert

Fundraising With Email

Introduction

About The Expert

Social Media & Crowdfunding for your Cause

Introduction

About The Experts

Appendix: Practical Tips for Key Social Media Platforms & Crowdfunding Case Study

Mobile Fundraising

Introduction

About The Experts

PART FIVE: FOUNDATIONS

Research, Getting in the Door, & Securing an Invitation to Apply

About The Experts

Government Grants

Introduction

About The Expert

Writing a Winning LOI & Proposal

Introduction

About The Experts

Tracking Progress & Reporting Back

Introduction

About The Expert

PART SIX: CORPORATE SUPPORT

Sponsorships

Introduction

About The Expert

Cause Marketing Partnerships

Introduction

About The Experts

In-Kind Fundraising & Media Sponsorship

Introduction

About The Expert

PART SEVEN: UNLOCKING SOCIAL ENTERPRISE

Earned Income Strategies
Rick Aubry

Introduction

About The Guest Contributor

Endnotes

Afterword: Finding Your Path
Premal Shah

About Premal Shah

Book Partners

Closing Thoughts

About the Authors

Index

Erscheint lt. Verlag	29.12.2015
Sprache	englisch
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Finanzierung
	Wirtschaft ► Betriebswirtschaft / Management ► Planung / Organisation
	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
Schlagworte	Business & Management • Fundraising • GemeinnÃ¼tzige Organisationen • GemeinnÃ¼tzige Organisationen / Management u. FÃ¼hrung • GemeinnÃ¼tzige Organisationen / Mittelbeschaffung • Gemeinnützige Organisationen • Gemeinnützige Organisationen / Management u. Führung • Gemeinnützige Organisationen / Mittelbeschaffung • Mittelbeschaffung • Nonprofit-Organisation • Non-Profit Organizations • Non-Profit Organizations / Fundraising & Grantsmanship • Non-Profit Organizations / Management Leadership • Wirtschaft u. Management
ISBN-10	1-119-10056-9 / 1119100569
ISBN-13	978-1-119-10056-0 / 9781119100560

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