Marketing Communications
Pearson Education Limited (Verlag)
978-1-292-13576-2 (ISBN)
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Patrick De Pelsmacker is Professor of Marketing at the University of Antwerp and part-time Professor of Marketing at Ghent University. Maggie Geuens is Professor of Marketing at Ghent University and affiliated researcher at the Vlerick Business School. Joeri Van den Bergh is co-founder, managing partner and Gen Y expert of InSites Consulting, a global research agency, and author of How Cool Brands Stay Hot.
Chapter 1 - Integrated communications
Chapter 2 - Branding
Chapter 3 - How marketing communications work
Chapter 4 - Marketing communications planning
Chapter 5 - Advertising
Chapter 6 - Online Communication
Chapter 7 - Media planning
Chapter 8 - Brand Activation
Chapter 9 - Direct marketing
Chapter 10 - Public relations
Chapter 11 - Sponsorship
Chapter 12 - Exhibitions aNd trade fairs
Chapter 13 - Measuring campaign effectiveness
Chapter 14 - Ethical issues in marketing communications
| Erscheinungsdatum | 12.08.2017 |
|---|---|
| Verlagsort | Harlow |
| Sprache | englisch |
| Maße | 196 x 265 mm |
| Gewicht | 1200 g |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb |
| ISBN-10 | 1-292-13576-X / 129213576X |
| ISBN-13 | 978-1-292-13576-2 / 9781292135762 |
| Zustand | Neuware |
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