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The Uber-Driver Digital Transformation - B2B the Next Generation of B2C

Connecting the Physical World with the Digital Sphere

Klaus-Ulrich Remmerbach, Alexander Röllig (Autoren)

Buch | Softcover

46 Seiten

2015 | 1. Aufl.
Fachhochschule Münster University of Applied Sciences - Hochschulbibliothek (Verlag)
978-3-938137-64-2 (ISBN)

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We live in a digital world - even without taken notice, digitalization has shaped our environment over the last few years. The buzzword of 2014/2015 will be “Digital Transformation”. In fact it is the new uber-driver and it impacts us all and will change the global economy. The information based industries are just the first wave, others will follow. Setting up a plan for the digital disruption and transforming the strategies, uprating models and capabilities to harness the advantages of digitalization and avoid it pitfalls.
The main focus of this paper lies on the ongoing digitalization trend and how the trans-formation can be adapted into the B2B sector.

Prof. Dr. rer. pol. Klaus-Ulrich Remmerbach, FH Münster Klaus-Ulrich Remmerbach is Professor for Management at the ITB.

After completed his master studies in business engineering and management at the University of Applied Science and the Queensland University of Technology, majoring in Marketing, Branding and Communication. Since his graduation, he is working as a Marketing & Communication Manager EMEA for the premium brand Glasurit of the BASF Coatings GmbH in Muenster.

Erscheint lt. Verlag	1.10.2015
Reihe/Serie	ITB-Arbeitsberichte ; 2
Sprache	englisch
Maße	210 x 295 mm
Gewicht	184 g
Einbandart	geklebt
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Wirtschaftsinformatik
Schlagworte	Digital World • Global Economy • Uber-Driver
ISBN-10	3-938137-64-9 / 3938137649
ISBN-13	978-3-938137-64-2 / 9783938137642
Zustand	Neuware