Understanding Business
McGraw-Hill Publishing Co.
978-0-07-112347-1 (ISBN)
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The extensive customer-driven development of this book's fifth edition led to a product message that instructors flocked to, and we achieved unprecedented growth. That message, which includes the key elements of custom focus, technology, authorship, and package, has been honed even further throughout the new edition's development. This sixth edition has been through an intense, customer-driven development plan; with the help of more than 200 professors, it is poised to be an even more effective teaching and learning resource than ever before. In addition to traditional manuscript reviews, twelve focus groups were conducted all around the US that lead to important insights regarding the teaching needs of both full-time and part-time teachers of this course. The book benefits from student survey feedback as well. Nowhere has the technology explosion been more felt than in the Introduction to Business course. The popular and robust website is enhanced for the sixth edition, and includes such features as web-based projects, links to professional resources, and Powerweb, as well as other exciting instructor support tools.
In addition to the e-learning sessions that put the course content in context for the student audience, there is a self-quizzing function, a multi-lingual glossary (with audio pronunciation of key terms/definitions), internet exercises, and even crossword puzzles to help student master the course content in an engaging fashion. No one can deny the unique perspective this author team has to offer. Bill Nickels is a 4-year school Intro to Business teacher; Jim McHugh is a community college Intro to Business teacher, Susan McHugh is an educational consultant. Authors who teach the course are unique among competitors in this market.
Get Ready for Prime Time. 1. Meeting the Challenges of Today's Dynamic Business Environment. 2. Economics: The Creation and Distribution of Wealth. 3. Competing in Global Markets. 4. Demonstrating Ethical Behavior and Social Responsibility. Appendix. Working Within the Legal Environment of Business. 5. Forms of Business Ownership. 6. Entrepreneurship and Starting a Small Business. Appendix. Entrepreneurship Readiness Questionnaire. 7. Management, Leadership and Employee Empowerment. 8. Managing the Move Toward Organizing Customer-Driven Business Organizations. 9. Managing Production and Operations. 10. Motivating Employees and Building Self-Managed Teams. 11. Human Resource Management: Finding and Keeping the Best Employees. 12. Dealing with Employee-Management Issues and Relationships. 13. Marketing: Customer and Stakeholder Relationship Management. 14. Developing and Pricing Products and Services. 15. Distributing Products Efficiently and Competitively: Supply Chain Management. 16. Promoting Products Using Integrated and Interactive Marketing Communication. 17. Using Technology to Manage Information. 18. Understanding Financial Information and Accounting. 19. Financial Management. 20. Securities Markets: Financing and Investment Opportunities. 21. Understanding Money and Financial Institutions. 22. Managing Personal Finances: Who Wants to Be a Millionaire?
| Zusatzinfo | glossary |
|---|---|
| Verlagsort | London |
| Sprache | englisch |
| Gewicht | 1680 g |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management |
| ISBN-10 | 0-07-112347-4 / 0071123474 |
| ISBN-13 | 978-0-07-112347-1 / 9780071123471 |
| Zustand | Neuware |
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