Strategy in Practice (eBook)

George Tovstiga (Henley, UK) is Professor of Strategy and Innovation Management at Henley Business School, University of Reading and is Director of the Henley Executive Strategy Programme. Professor Tovstiga teaches, researches and consults in the areas of strategy and innovation management. He has extensive international experience as management educator, industry practitioner, author and consultant. Prior to joining Henley, George consulted for Arthur D. Little (Switzerland) Ltd's Strategic Growth and Innovation Practice. He has also worked with Xerox Research, Bayer Ag and ABB as an industry practitioner. His professional experience is in a diverse range of international assignments in the field of strategic management in both industry and academia. He is a consultant to a number of multinationals in the area of strategy.

Preface to the First Edition vii

Preface to the Second Edition xv

Preface to the Third Edition xix

About the Author xxiii

1 Introduction to Strategy in Practice 1

2 Strategic Thinking 31

3 Sense Making and Strategic Insight 55

4 Insight-Driven Strategic Analysis 87

5 High-Level, "Big-Picture" Strategic Analysis 119

6 Supporting-Level Strategic Analysis 175

7 Strategy Formation and Evaluation of Strategic Options 219

8 Strategy Execution and Performance Appraisal 255

9 Insight-Driven Strategy in Perspective 293

Appendices: Putting Strategy to Practice 317

Appendix A: Probing the Strategic Boundaries of the Firm's Unique Competing Space 319

Appendix B: Strategy Mapping and Narrative (based on Analysis of the Relevant
Strategy Building Blocks) 331

Index 341