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Making the Compelling Business Case

Decision Making Techniques for Successful Business Growth

Wolfgang Messner (Autor)

Buch | Softcover

431 Seiten

2015 | 2013 ed.
Palgrave Macmillan (Verlag)
978-1-137-50517-0 (ISBN)

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Providing the necessary background information and hands-on tools to build compelling business cases, this book will increase the reader's capability to champion new business development ideas, take them to senior management, and facilitate the decision process by understanding the key theories and practices of finance and corporate investments.

Preface 1. Deciding on Corporate Investments 2. Key Financial Concepts 3. Fundamentals I: Costs 4. Fundamentals II: Benefits 5. Making Investment Decisions with NPV 6. Factoring Risk and Uncertainty 7. Factoring Strategic Flexibility 8. Business Case Presentation 9. Business Case as Controlling Framework 10. Influencing Decisions in Sales

Erscheinungsdatum	27.10.2017
Zusatzinfo	biography
Verlagsort	Basingstoke
Sprache	englisch
Maße	155 x 235 mm
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
ISBN-10	1-137-50517-6 / 1137505176
ISBN-13	978-1-137-50517-0 / 9781137505170
Zustand	Neuware